Fresh Kinh Mon and Kinh Ky banh chung, Hoa Lan Foods brand

Hoa Lan Foods is a reputable brand specializing in providing high-quality food products, with the prominent Fresh Kinh Mon and Kinh Ky banh chung. The fresh banh chung of Hoa Lan Foods are entirely hand-wrapped and made from select fresh ingredients: freshly delivered meat every day; Phu Quoc pepper with an exquisite aroma. The glutinous rice with golden flowers is supplied by the Kinh Mon region (Hai Duong), renowned as the best glutinous rice growing area in Vietnam. To this day, this land continues to maintain cultivation and preserve precious rice varieties, resulting in the highest quality banh chung.

Objectives:

• • Attract potential customers
  • Increase product revenue
  • Enhance brand positioning
  • Create a warm impression with customers

Solution:

• • Capture photos and videos in a cozy home-like setting to create a sense of closeness and familiarity.
  • Use soft lighting to enhance the beauty of the banh chung.
  • Select model characters representing the elegant women of Hanoi, bringing a refined and gentle look to the photos.
  • Focus on premium ingredients and exclusive cooking recipes to differentiate the product.

Results:

• • The images and videos successfully showcase the delicious and enticing qualities of Hoa Lan Foods’ banh chung.
  • The warm atmosphere and elegant model characters create a sense of closeness and familiarity for viewers.
  • Premium ingredients and exclusive cooking recipes are highlighted, creating differentiation for the product.
  • Help enhance brand positioning.
  • Create a familiar impression with customers.

This is a successful food photography and videography project, impressively demonstrating the delicious and enticing qualities of Hoa Lan Foods’ square cakes. The use of a warm home setting, soft lighting, and suitable model characters all contribute to the success of the project.