April 2024 – INTERACTIVE CREATIVES

Ganh Vietnamese Kitchen is a Vietnamese restaurant in Vancouver, Canada founded by Ms. Ganh. Ms. Ganh draws inspiration from her family’s story, a representative of a multi-generational family in Vietnamese cuisine, to build the Ganh brand.

Objectives:

- Introduce the Ganh brand to potential customers in Vancouver.
- Showcase the essence of Vietnamese cuisine through traditional dishes cooked by family chefs.
- Provide customers with an authentic and cozy Vietnamese dining experience.

Solutions:

- Brand Design: Inspired by the story of Ms. Ganh’s family, the Ganh logo is designed with an image of a woman in traditional áo dài attire, carrying a pole with a basket of phở on her shoulder, gracefully walking home, her face beaming with a smile after a successful market day.
- Capture visually appealing and enticing photos of Ganh’s dishes, while showcasing the refinement in preparation and presentation.
- Production of promotional videos: Introduce the story of the Ganh brand, filmed in Hội An, Vietnam.
- Design a sleek website for Ganh, infused with the spirit of Vietnamese heritage, user-friendly, and providing comprehensive information about the brand, menu, and locations.

Results:

The project demonstrates a harmonious combination of creative design, engaging content, and meaningful messaging. It helped the Ganh brand quickly and successfully introduce itself to potential customers in Vancouver and received positive feedback.

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MEKONG PREMIUM

Posted on 29/04/202402/05/2024 by admin

MEKONG PREMIUM AND FARMER HAI LÚA

WITH OVER 30 YEARS OF EXPERIENCE IN THE RICE, NOODLE, AND PACKAGING INDUSTRY, MEKONG PHƯỚC LỘC THỌ, NOW KNOWN AS MEKONG PREMIUM, IS ALWAYS AWARE OF THE HIGHLY COMPETITIVE MARKET. BEAUTIFUL AND IMPRESSIVE PRODUCT PACKAGING DESIGN IS AN IMPORTANT FACTOR IN MAKING BUSINESSES STAND OUT, ATTRACT CUSTOMERS, AND INCREASE SALES.

HAVING ACHIEVED SUCCESS IN BOTH DOMESTIC AND EXPORT MARKETS WITH THE PHƯỚC LỘC THỌ PACKAGING MODELS, MEKONG HAS ESTABLISHED CUSTOMER TRUST IN PRODUCT QUALITY. HOWEVER, MEKONG IS NOT SATISFIED WITH CURRENT RESULTS. TO MEET THE INCREASINGLY DIVERSE DEMANDS OF CUSTOMERS, MEKONG INTRODUCED A NEW PRODUCT LINE, MEKONG PREMIUM, FEATURING AN IMAGE OF FARMER “HAI LÚA” EMBRACING A HEAVY BUNDLE OF GOLDEN RICE.

THE HAPPY SMILE ON THE FACE OF FARMER “HAI LÚA” IS NOT ONLY A SYMBOL OF JOY AT A SUCCESSFUL HARVEST BUT ALSO REPRESENTS A COMMITMENT TO PRODUCT QUALITY ORIGIN. THIS PICTURE SYMBOLIZES INSPIRATION AND PASSION AS FARMER “HAI LÚA” , WITH A STURDY PHYSIQUE, JUST FINISHED HARVESTING A BUNDLE OF RICE, WIPED AWAY A FEW DROPS OF SWEAT, AND RADIATED PRIDE WITH A TANNED SKIN LIKE THE VAST FIELDS OF THE MEKONG DELTA.

THIS PAINTING IS THE SPECIAL UNDERSTANDING OF MEKONG PREMIUM TOWARDS THE PRODUCTION AREA, LAND, AND FARMERS. EVERY LINE OF FARMER “HAI LÚA” IS A SINCERE MESSAGE SENT TO CONSUMERS ABOUT DEDICATION, LIKE A FARMER IN THE MEKONG DELTA.

THE UNIQUE IMAGE OF FARMER “HAI LÚA” ON THE PACKAGING

I-CREATIVES IS A REPUTABLE COMPANY WITH MANY YEARS OF EXPERIENCE IN DESIGN. WITH A TEAM OF EXPERIENCED DESIGNERS WHO UNDERSTAND THE MARKET AND GRASP THE LATEST PACKAGING DESIGN TRENDS, I-CREATIVES WILL HELP BUSINESSES DESIGN BEAUTIFUL, IMPRESSIVE PACKAGING MODELS THAT SUIT THE PRODUCT AND TARGET CUSTOMERS. I-CREATIVES PROMISES TO:

CREATE BEAUTIFUL, IMPRESSIVE PACKAGING MODELS THAT DIFFER FROM SIMILAR PRODUCTS ON THE MARKET. UNDERSTAND ENVIRONMENTALLY FRIENDLY MATERIALS. DELIVER ON TIME, ENSURING QUALITY.

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HOA LAN FOODS

Posted on 29/04/202404/05/2024 by admin

Fresh Kinh Mon and Kinh Ky banh chung, Hoa Lan Foods brand

Hoa Lan Foods is a reputable brand specializing in providing high-quality food products, with the prominent Fresh Kinh Mon and Kinh Ky banh chung. The fresh banh chung of Hoa Lan Foods are entirely hand-wrapped and made from select fresh ingredients: freshly delivered meat every day; Phu Quoc pepper with an exquisite aroma. The glutinous rice with golden flowers is supplied by the Kinh Mon region (Hai Duong), renowned as the best glutinous rice growing area in Vietnam. To this day, this land continues to maintain cultivation and preserve precious rice varieties, resulting in the highest quality banh chung.

Objectives:

- Attract potential customers
- Increase product revenue
- Enhance brand positioning
- Create a warm impression with customers

Solution:

- Capture photos and videos in a cozy home-like setting to create a sense of closeness and familiarity.
- Use soft lighting to enhance the beauty of the banh chung.
- Select model characters representing the elegant women of Hanoi, bringing a refined and gentle look to the photos.
- Focus on premium ingredients and exclusive cooking recipes to differentiate the product.

Results:

- The images and videos successfully showcase the delicious and enticing qualities of Hoa Lan Foods’ banh chung.
- The warm atmosphere and elegant model characters create a sense of closeness and familiarity for viewers.
- Premium ingredients and exclusive cooking recipes are highlighted, creating differentiation for the product.
- Help enhance brand positioning.
- Create a familiar impression with customers.

This is a successful food photography and videography project, impressively demonstrating the delicious and enticing qualities of Hoa Lan Foods’ square cakes. The use of a warm home setting, soft lighting, and suitable model characters all contribute to the success of the project.

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SAIGON CENTRE

Posted on 29/04/202404/05/2024 by admin

Saigon Centre is one of the oldest and most prestigious shopping centers in Ho Chi Minh City, located on bustling Le Loi Street. It is renowned as a luxurious destination in the heart of Saigon, attracting the elite and international tourists with its upscale atmosphere and luxury fashion brands.

The aerial photography project of Saigon Centre aims to:

- Introduce the unique and prestigious architecture of Saigon Centre.
- Showcase the prime location and impressive skyline of the shopping center.
- Promote the Saigon Centre brand to potential customers.

Solution:

- Taking photos from the rooftops of surrounding buildings: This is an ideal position to capture the panoramic view of Saigon Centre.
- Using a flycam for aerial photography to be more flexible, while also creating unique and impressive angles.
- Only capturing photos during the most beautiful moments, on the nicest weather days.

The photography project of Saigon Centre from above has successfully showcased its unique architecture, prime location, and impressive influence. It fully met the requirements of the client.

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SILK PATH WEBSITE

Posted on 29/04/202404/05/2024 by admin

Silk Path Hotels & Resorts is a chain of premium hotels and resorts inspired by the cultural heritage of Vietnam. The hotel chain owns prime locations in famous tourist destinations such as Northwest, Hanoi, Hue, providing guests with unique and impressive accommodation experiences.

Project Requirements:

- Design a beautiful website infused with the spirit of Vietnamese heritage.
- Ensure smooth and user-friendly website interface.
- Provide a good user experience across all devices.

Solution:

- Vivid Content: Illustrate three girls representing the three main destinations of the hotel chain: Northwest, Hanoi, and Hue. The illustrated images are designed in a detailed realistic style using pencil, combined with elements of Vietnamese cultural heritage, creating uniqueness and impressiveness.
- Smooth Interactive Interface: Use smooth transition effects, logical layout, and scientifically arranged content to help users easily find information.
- SEO Optimization: The website is optimized for search engines, increasing visibility on Google and other search engines.

Results:

The SILK PATH HOTELS & RESORTS website has been successfully completed with a beautiful design infused with the spirit of Vietnamese heritage. The website interface is smooth and user-friendly, providing a good user experience across all devices.

Benefits:

- Enhances the brand image of SILK PATH HOTELS & RESORTS.
- Attracts potential customers.
- Increases revenue for the hotel chain. This is a website design project that fully meets the client’s requirements. The website has contributed to enhancing the brand image of SILK PATH HOTELS & RESORTS and attracting potential customers. Additionally, the illustration of the three girls continues to be reused in the long-term business process of SILK PATH HOTELS & RESORTS.

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COCASUKI

Posted on 29/04/202404/05/2024 by admin

Cocasuki Thai Restaurant

Indulge in the essence of Thai cuisine.

Cocasuki is a restaurant specializing in serving delicious and high-quality Thai cuisine. To enhance the brand image and attract customers, Cocasuki has collaborated with I-Creatives to carry out a food photography and menu design project.

Objectives:

- Capture visually appealing and enticing photos of Cocasuki’s Thai dishes.
- Design a scientifically structured menu that is user-friendly and reflects the restaurant’s style.
- Attract potential customers and increase revenue for the restaurant.

Food Photography:

- Utilize professional photography techniques to highlight the flavors and colors of the dishes.
- Choose visually appealing angles and arrange lighting appropriately.
- Capture photos of the dishes in settings that align with the restaurant’s style.

Menu Design:

- Use attractive images of the dishes as focal points for the menu.
- Design the menu layout scientifically, making it user-friendly and suitable for Thai culinary culture.
- Provide comprehensive information about the dishes and prices.

Key Highlights:

- Beautiful images that showcase the flavors and sophistication of Thai cuisine.
- The menu is designed scientifically, user-friendly, and reflects Cocasuki’s style.
- Creates a strong impression on customers and attracts them to the restaurant.

Results:

- The food photography and menu design project for Cocasuki has received customer satisfaction.
- The images and menu are used for the restaurant’s advertising campaigns and attract many potential customers.

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NAM NGHI RESORT

Posted on 29/04/202404/05/2024 by admin

Nam Nghi Phu Quoc Island is an ideal destination for those who love the sea and nature. The resort’s design honors the natural beauty of the sea, sky, and trees, providing relaxation for travelers.

Evaluation:

This is a successful real estate photography project, impressively showcasing the beauty of Nam Nghi Resort. It maximizes the use of various angles to display the magnificent natural landscapes.

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VIETROSE

Posted on 29/04/202404/05/2024 by admin

Capturing the Emotion of Food through Photography

VietRose is a world-class seafood production company, renowned for its innovation and creativity in production, always striving to deliver high-quality and emotionally engaging seafood products to customers.

Objectives:

- Advertise VietRose’s seafood products through photography.
- Convey messages about quality, safety, and delicacy in each product.
- Stimulate customers’ purchasing desires.

Solution:

- Employ professional food photography techniques.
- Choose attractive angles and arrange lighting sensibly.
- Combine product photography with relevant ingredients and dishes.
- Utilize appropriate props and accessories to enhance the appeal of the photograph.

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OCEANAMI VILLAS & BEACH CLUB

Posted on 29/04/202404/05/2024 by admin

A paradise retreat in Phuoc Hai

Oceanami Villas & Beach Club is a 5-star resort located in Phuoc Hai Town, Vung Tau. It is renowned as a paradise retreat with a unique location, nestled between the sea and mountains, offering guests a completely new experience.

Objectives:

- Capture advertising photos for the Oceanami Villas & Beach Club project.
- Convey the pristine, romantic, and luxurious beauty of the resort.
- Attract potential customers.

Solution:

- Utilize architectural, interior, and landscape photography techniques.
- Choose attractive angles and arrange lighting properly.
- Capture photos of amenities and surrounding landscapes of the resort.
- Take panoramic shots to showcase the advantages of the resort nestled between mountains and the sea.

Highlights:

- Stunning images that capture the pristine, romantic, and luxurious beauty of Oceanami Villas & Beach Club.
- Fully showcase the amenities and landscapes of the resort.
- Make a strong impression on potential customers.

Results:

- The photo set for Oceanami Villas & Beach Club has received customer satisfaction.
- The images have been used for the project’s advertising campaigns and have attracted many potential customers, increasing sales revenue.

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HANOI THE LIFESTYLE & THE FOOD

Posted on 29/04/202404/05/2024 by admin

Hanoi, the thousand-year-old capital with its rich cultural heritage, is a place where traditional and modern values intertwine. “Hanoi: The Lifestyle and The Food” is a journey to explore this city through the lens of photographer Ngoc Tran.

Goals:

- Introduce the simple and endearing beauty of Hanoi through beautiful images.
- Explore the culture and lifestyle of Hanoi’s people.
- Provide readers with an experience of Hanoi as a local.

Interactive Creatives collaborates with Ngoc Tran on this project, including:

- Art Direction: Defining the overall design style for the book, including layout, colors, images, and typography.
- Book Design: Designing the book cover, layout of content, illustrations, and other graphic elements.
- Content writing, introducing Hanoi, its culture, and the lifestyle of its people.
- Photo editing, selecting and curating beautiful and impressive images of Hanoi by Ngoc Tran.
- Designing a landing page to introduce and sell the book online.

Highlights:

- Beautiful and impressive images, capturing the simple and endearing beauty of Hanoi.
- Detailed and emotional content, helping readers understand more about the culture and lifestyle of Hanoi’s people.
- Layout and typography designed scientifically, making it easy for readers to follow and absorb information.

Results:

- The book “Hanoi the lifestyle and the food” has been successfully published and received positive feedback from readers.
- The book is highly praised for its beautiful design, emotional content, and providing readers with a special experience of Hanoi.
- The book helps promote the image of Hanoi to international friends.
- The book helps readers explore and experience the culture and lifestyle of Hanoi’s people.
- The book is a meaningful gift for those who love Hanoi.

Interactive Creatives is proud to have contributed to the success of the book “Hanoi the lifestyle and the food.” The book is evidence of Interactive Creatives’ creativity, professionalism, and dedication in the field of book and print design.