Creating a Brand Ambassador from Imagination – Immune to Scandals

Building a brand ambassador is a journey that requires both creativity and vision. But what if the ambassador is not a real person, but a symbol crafted from imagination? A symbol that never tires, never makes mistakes, and is immune to scandals – yet has the power to connect emotionally and convey core values.

This is Ông Hai Lúa of Mekong Premium – a brand ambassador embodying the spirit of the Mekong Delta: simplicity, diligence, and happiness.

From Concept to Creation: The Journey of Ông Hai Lúa

Mekong Premium approached us with a clear but challenging request:

They wanted an image that symbolized the prosperity and fertility of the Mekong Delta, where golden rice fields stretch endlessly.
The character had to be deeply tied to their core product – rice, the main ingredient of Mekong Premium pasta – while also representing the gentle, honest farmers of the region.
Most importantly, this brand ambassador needed to transcend human limitations, becoming a long-lasting, immutable, and exclusive symbol for Mekong Premium.

The Creative Process: An Imagined Symbol that Touches Hearts

1. Brainstorming the Image

We began with dynamic brainstorming sessions, sketching out:

A Western Vietnamese farmer standing amidst golden rice fields, holding a bundle of rice with a radiant smile.
In the background, farmers busily harvesting rice, with a red harvester machine as a focal point, symbolizing abundance and joy after a bountiful harvest.

This image not only evoked a sense of peace but also affirmed the exceptional quality of Mekong Premium’s products.

2. From Hand Sketches to Digital Art

Initial sketches were quickly transformed into digital art to suit branding applications. We paid meticulous attention to detail:

Bright eyes and a kind face, with wrinkles that tell a story of time and experience, creating a figure that feels both familiar and lively.
The bundle of rice in his hands, rendered with high detail, symbolizing a commitment to product quality.

3. Combining Realism with Imagination

To enhance relatability, we used a portrait of a real farmer as inspiration. His “harvest smile” served as a foundation for the creative team to refine the character, balancing authenticity with artistic expression.

4. Finalizing the Symbol

After multiple revisions, Ông Hai Lúa was completed:

A robust yet gentle and kind-hearted farmer – embodying the essence of the Mekong Delta.
Silver strands were added to his hair to enhance realism, per Mekong Premium’s final request.

Ông Hai Lúa – A Timeless Brand Ambassador

Ông Hai Lúa is not just a beautiful image; he is a symbol with enduring vitality:

Strong emotional connection: From his eyes and smile to the story behind him, Ông Hai Lúa effortlessly touches customers’ hearts.
Scandal-proof: As an imaginary figure, this symbol is immune to errors, controversies, or any negative external influences.
Exclusive and timeless: Protected by intellectual property rights, Ông Hai Lúa is a long-term brand asset, ensuring consistency and sustainability across all platforms.

Conclusion: Ông Hai Lúa is the Story Mekong Premium Wants to Tell

Ông Hai Lúa of Mekong Premium embodies the spirit of the Mekong Delta: prosperous, sustainable, and filled with pride. More than just a character, he has become an integral part of the brand, a bridge of emotion between Mekong Premium and its customers.

If you also wish to build a timeless brand symbol that transcends the limits of reality, let Interactive Creatives be your partner.

Interactive Creatives – We don’t just create, we craft enduring symbols.

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FULL PACKAGE BRANDING

Posted on 10/11/202410/11/2024 by admin

Secrets from Interactive Creatives

Have you ever felt stuck juggling multiple partners to build your brand? One company designs the logo, another handles the packaging, and yet another develops the website – everything feels fragmented, disconnected, and you can’t help but wonder: "Is there a simpler, more effective way?"

The answer is Interactive Creatives – where every creative element comes together under a unified vision. Let’s revisit the journey of Mekong Premium, a clear testament to the power of all-in-one services.

Consistency – From Concept to Customer Connection

A successful brand isn’t just visually appealing; it resonates with customers on an emotional level. At Interactive Creatives, we believe every detail – from logo and packaging to the website – must speak the same language.

Mekong Premium tells such a story:

Logo: More than a symbol, it’s a statement of commitment and value. Elegantly designed, the Mekong Premium logo evokes familiarity while exuding sophistication.
Packaging: As the face of the product, the packaging is not only beautiful but also harmonized with the brand story, leaving a strong impression from the very first glance.
Website: Like a storyteller, the website not only showcases the product but also builds trust, guiding customers closer to the brand.

Together, these elements weave a complete, emotionally engaging, and professional narrative.

2. Time is Gold – Let Us Save it for You

You no longer need to spend countless hours managing multiple partners, reiterating ideas, or fixing avoidable mistakes. Interactive Creatives delivers a seamless workflow, helping you:

Finish faster: From design and photography to content creation, our teams collaborate effortlessly, ensuring smooth progress.
Save more: A comprehensive service package not only reduces costs but also prevents unnecessary expenses.

This frees you up to focus on what truly matters – growing your business.

3. Boundless Creativity – The Power of Telling the Right Story

We believe creativity lies not only in beauty but in the ability to tell a story that truly connects. With Mekong Premium, we created:

The brand character “Ông Hai Lúa”: A relatable and trustworthy ambassador, tirelessly “working” across every product.
Product imagery: Meticulously crafted, each photo not only highlights the product but also elevates its perceived value.
Compelling content: Carefully chosen words that not only tell the brand’s story but also touch the hearts of customers.

The synergy of visuals, content, and creative ideas gave Mekong Premium a distinctive identity.

A Complete Story – To Make Customers Fall in Love with Your Brand

A brand isn’t just a collection of beautifully designed elements; it’s the way everything comes together to evoke emotions. With Mekong Premium, we didn’t just build a brand; we created an experience – where customers don’t just buy a product but connect with the story behind it.

Conclusion: Be More Than a Brand – Be a Unique Story

The Mekong Premium project demonstrated that when everything is consistent and built with care, the result is not just satisfaction but deep persuasion.

If you’re looking for a partner who can not only provide solutions but also tell your brand’s story in a unique and emotional way – Interactive Creatives is the perfect choice for you.

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PHOTOGRAPHING EXPERIENCES AND MODELS

Posted on 10/11/202410/11/2024 by admin

The Family of Kid Actor Kai: Unlocking the Secret to Choosing the Perfect Model

Introduction

In the realm of modern photography, experiential photography is becoming increasingly popular. These photographs are more than just images; they are stories, vibrant moments brought to life. To create truly captivating experiential photographs, selecting the right model is a crucial factor. This article will share practical insights from a collaborative photoshoot between myself, Interactive Creatives (I-Creatives), and the family of child actor Kai.

Interactive Creatives and the Art of Storytelling Through Photography

The goal of Interactive Creatives in this project was to craft images that were not only visually stunning but also highly interactive, evoking emotions and telling authentic, heartwarming stories.

While hiring professional actors was a viable option, the day’s packed schedule with numerous settings required careful consideration, especially to maintain the enthusiasm and connection of young actors with the crew. After extensive deliberation, I-Creatives chose to collaborate with the family of young actor Kai-Khai Anh. The resulting photographs turned out beautifully, showcasing the successful application of the Interactive approach to experiential photography.

The Story of Kai’s Family

I was captivated from the start by the adorable photos of Kai-Khai Anh. His father, a composed and elegant man, radiated profound love for his wife and child. His mother, on the other hand, was a dynamic and cheerful woman who effortlessly created joyful moments for Kai. This harmonious blend formed a warm, colorful family picture, perfectly aligning with the experiential photography concept.

The genuine affection among the family members was an irreplaceable factor that brought out positive messages in the images.

At first, Kai appeared a little wary of the I-Creatives team, but he quickly warmed up, expressing himself naturally in front of the camera. This allowed the photographer to capture the most authentic moments effortlessly. The rest of the work fell to his parents and the team, who used the Interactive method to match Kai’s rhythm, resulting in warm and genuine frames.

Conclusion

Experiential photography is not just about creating beautiful pictures but also about storytelling and conveying emotions. Choosing the right model is one of the key elements in producing a successful photo collection.

The family of young actor Kai is a prime example of how thoughtful selection allowed I-Creatives to create truly meaningful and memorable photographs.

Advice for Businesses and Brands

Using experiential images in marketing campaigns is becoming increasingly common. These photographs transcend being mere visuals; they embody stories and vivid moments. To create truly impactful images, choosing the right model is essential.

Interactive Creatives invites you to explore the magic of experiential photography to elevate your brand’s storytelling and emotional connection.