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MEKONG PREMIUM’S ÔNG HAI LÚA

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Creating a Brand Ambassador from Imagination – Immune to Scandals

Building a brand ambassador is a journey that requires both creativity and vision. But what if the ambassador is not a real person, but a symbol crafted from imagination? A symbol that never tires, never makes mistakes, and is immune to scandals – yet has the power to connect emotionally and convey core values.

This is Ông Hai Lúa of Mekong Premium – a brand ambassador embodying the spirit of the Mekong Delta: simplicity, diligence, and happiness.

 

From Concept to Creation: The Journey of Ông Hai Lúa

Mekong Premium approached us with a clear but challenging request:

  • They wanted an image that symbolized the prosperity and fertility of the Mekong Delta, where golden rice fields stretch endlessly.
  • The character had to be deeply tied to their core product – rice, the main ingredient of Mekong Premium pasta – while also representing the gentle, honest farmers of the region.
  • Most importantly, this brand ambassador needed to transcend human limitations, becoming a long-lasting, immutable, and exclusive symbol for Mekong Premium.

 

 

The Creative Process: An Imagined Symbol that Touches Hearts

1. Brainstorming the Image

We began with dynamic brainstorming sessions, sketching out:

  • A Western Vietnamese farmer standing amidst golden rice fields, holding a bundle of rice with a radiant smile.
  • In the background, farmers busily harvesting rice, with a red harvester machine as a focal point, symbolizing abundance and joy after a bountiful harvest.

This image not only evoked a sense of peace but also affirmed the exceptional quality of Mekong Premium’s products.

 

 

2. From Hand Sketches to Digital Art

Initial sketches were quickly transformed into digital art to suit branding applications. We paid meticulous attention to detail:

  • Bright eyes and a kind face, with wrinkles that tell a story of time and experience, creating a figure that feels both familiar and lively.
  • The bundle of rice in his hands, rendered with high detail, symbolizing a commitment to product quality.

3. Combining Realism with Imagination

To enhance relatability, we used a portrait of a real farmer as inspiration. His “harvest smile” served as a foundation for the creative team to refine the character, balancing authenticity with artistic expression.

4. Finalizing the Symbol

After multiple revisions, Ông Hai Lúa was completed:

  • A robust yet gentle and kind-hearted farmer – embodying the essence of the Mekong Delta.
  • Silver strands were added to his hair to enhance realism, per Mekong Premium’s final request.

 

Ông Hai Lúa – A Timeless Brand Ambassador

 

Ông Hai Lúa is not just a beautiful image; he is a symbol with enduring vitality:

  • Strong emotional connection: From his eyes and smile to the story behind him, Ông Hai Lúa effortlessly touches customers’ hearts.
  • Scandal-proof: As an imaginary figure, this symbol is immune to errors, controversies, or any negative external influences.
  • Exclusive and timeless: Protected by intellectual property rights, Ông Hai Lúa is a long-term brand asset, ensuring consistency and sustainability across all platforms.

 

Conclusion: Ông Hai Lúa is the Story Mekong Premium Wants to Tell

Ông Hai Lúa of Mekong Premium embodies the spirit of the Mekong Delta: prosperous, sustainable, and filled with pride. More than just a character, he has become an integral part of the brand, a bridge of emotion between Mekong Premium and its customers.

 

 

If you also wish to build a timeless brand symbol that transcends the limits of reality, let Interactive Creatives be your partner.

Interactive Creatives – We don’t just create, we craft enduring symbols.

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FULL PACKAGE BRANDING

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Secrets from Interactive Creatives

Have you ever felt stuck juggling multiple partners to build your brand? One company designs the logo, another handles the packaging, and yet another develops the website – everything feels fragmented, disconnected, and you can’t help but wonder: "Is there a simpler, more effective way?"

The answer is Interactive Creatives – where every creative element comes together under a unified vision. Let’s revisit the journey of Mekong Premium, a clear testament to the power of all-in-one services.

 

  1. Consistency – From Concept to Customer Connection

A successful brand isn’t just visually appealing; it resonates with customers on an emotional level. At Interactive Creatives, we believe every detail – from logo and packaging to the website – must speak the same language.

Mekong Premium tells such a story:

  • Logo: More than a symbol, it’s a statement of commitment and value. Elegantly designed, the Mekong Premium logo evokes familiarity while exuding sophistication.
  • Packaging: As the face of the product, the packaging is not only beautiful but also harmonized with the brand story, leaving a strong impression from the very first glance.
  • Website: Like a storyteller, the website not only showcases the product but also builds trust, guiding customers closer to the brand.

Together, these elements weave a complete, emotionally engaging, and professional narrative.

2. Time is Gold – Let Us Save it for You

You no longer need to spend countless hours managing multiple partners, reiterating ideas, or fixing avoidable mistakes. Interactive Creatives delivers a seamless workflow, helping you:

  • Finish faster: From design and photography to content creation, our teams collaborate effortlessly, ensuring smooth progress.
  • Save more: A comprehensive service package not only reduces costs but also prevents unnecessary expenses.

This frees you up to focus on what truly matters – growing your business.

3. Boundless Creativity – The Power of Telling the Right Story

We believe creativity lies not only in beauty but in the ability to tell a story that truly connects. With Mekong Premium, we created:

  • The brand character “Ông Hai Lúa”: A relatable and trustworthy ambassador, tirelessly “working” across every product.
  • Product imagery: Meticulously crafted, each photo not only highlights the product but also elevates its perceived value.
  • Compelling content: Carefully chosen words that not only tell the brand’s story but also touch the hearts of customers.

The synergy of visuals, content, and creative ideas gave Mekong Premium a distinctive identity.

 

  1. A Complete Story – To Make Customers Fall in Love with Your Brand

A brand isn’t just a collection of beautifully designed elements; it’s the way everything comes together to evoke emotions. With Mekong Premium, we didn’t just build a brand; we created an experience – where customers don’t just buy a product but connect with the story behind it.

     

Conclusion: Be More Than a Brand – Be a Unique Story

The Mekong Premium project demonstrated that when everything is consistent and built with care, the result is not just satisfaction but deep persuasion.

If you’re looking for a partner who can not only provide solutions but also tell your brand’s story in a unique and emotional way – Interactive Creatives is the perfect choice for you.

Contact us today and let’s create a new chapter for your brand!

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PHOTOGRAPHING EXPERIENCES AND MODELS

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The Family of Kid Actor Kai: Unlocking the Secret to Choosing the Perfect Model

Introduction

In the realm of modern photography, experiential photography is becoming increasingly popular. These photographs are more than just images; they are stories, vibrant moments brought to life. To create truly captivating experiential photographs, selecting the right model is a crucial factor. This article will share practical insights from a collaborative photoshoot between myself, Interactive Creatives (I-Creatives), and the family of child actor Kai.

Interactive Creatives and the Art of Storytelling Through Photography

The goal of Interactive Creatives in this project was to craft images that were not only visually stunning but also highly interactive, evoking emotions and telling authentic, heartwarming stories.

While hiring professional actors was a viable option, the day’s packed schedule with numerous settings required careful consideration, especially to maintain the enthusiasm and connection of young actors with the crew. After extensive deliberation, I-Creatives chose to collaborate with the family of young actor Kai-Khai Anh. The resulting photographs turned out beautifully, showcasing the successful application of the Interactive approach to experiential photography.

The Story of Kai’s Family

I was captivated from the start by the adorable photos of Kai-Khai Anh. His father, a composed and elegant man, radiated profound love for his wife and child. His mother, on the other hand, was a dynamic and cheerful woman who effortlessly created joyful moments for Kai. This harmonious blend formed a warm, colorful family picture, perfectly aligning with the experiential photography concept.

The genuine affection among the family members was an irreplaceable factor that brought out positive messages in the images.

At first, Kai appeared a little wary of the I-Creatives team, but he quickly warmed up, expressing himself naturally in front of the camera. This allowed the photographer to capture the most authentic moments effortlessly. The rest of the work fell to his parents and the team, who used the Interactive method to match Kai’s rhythm, resulting in warm and genuine frames.

 

Conclusion

Experiential photography is not just about creating beautiful pictures but also about storytelling and conveying emotions. Choosing the right model is one of the key elements in producing a successful photo collection.

The family of young actor Kai is a prime example of how thoughtful selection allowed I-Creatives to create truly meaningful and memorable photographs.

 

Advice for Businesses and Brands

Using experiential images in marketing campaigns is becoming increasingly common. These photographs transcend being mere visuals; they embody stories and vivid moments. To create truly impactful images, choosing the right model is essential.

Interactive Creatives invites you to explore the magic of experiential photography to elevate your brand’s storytelling and emotional connection.

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DISCOVERING ISTANBUL

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Through the Lens of photographer Ngọc Trần

At Interactive Creatives, we are passionate about bringing the stories of cities, cultures, and culinary delights to life through exceptional design and photography. Our recent collaboration with photographer Ngọc Trần on the project Istanbul the Lifestyle and the Food is a perfect reflection of this passion. This book is more than just a visual journey through Istanbul; it's a cultural and culinary immersion, beautifully captured through the lens of Ngọc Trần, showcasing the city's rich heritage and vibrant street life.

A Collaborative Approach to Book Design and Photography

Interactive Creatives was proud to be involved in the comprehensive design and layout of Istanbul the Lifestyle and the Food. From crafting engaging content to curating visually stunning page layouts, our team worked closely with photographer Ngọc Trần to create a cohesive, visually appealing book that celebrates Istanbul’s heritage. This partnership also extended to writing the introductory pages that guide readers through the visual and emotional journey Ngọc embarked on in Istanbul.

Capturing Istanbul’s Heritage

Ngọc Trần’s talent for heritage photography is unmatched. Through her lens, the majestic architecture of the Blue Mosque, the intricate details of Topkapi Palace, and the timeless beauty of Hagia Sophia come to life, evoking the grand history of the Ottoman Empire. Her photographs tell stories of these iconic sites while also capturing the subtleties of daily life in Istanbul’s historic streets.

Street Life Through the Lens

Istanbul's streets are filled with vibrant energy, and Ngọc Trần’s expertise in street life photography brings that energy to the forefront. Her ability to capture spontaneous moments—whether it’s the bustling spice markets, the red trams of Taksim, or the local vendors selling freshly grilled balık ekmek—offers readers a glimpse into the soul of Istanbul’s street culture.

A Feast for the Eyes

Food is an integral part of Istanbul’s identity, and Ngọc Trần’s food photography is nothing short of extraordinary. Every dish in Istanbul the Lifestyle and the Food is photographed with precision and passion, from the savory delights of Turkish meze to the sweetness of baklava. Her photography not only showcases the rich flavors of Turkish cuisine but also the cultural significance behind each dish.

An Invitation to Experience Istanbul

With Istanbul the Lifestyle and the Food, Ngọc Trần invites readers to explore the city through her unique cultural perspective. This book is more than just a visual experience—it’s an exploration of Istanbul’s deep connection between its past and present, its traditions, and its people. At Interactive Creatives, we are proud to have been part of this journey, combining our expertise in  book design with Ngọc Trần’s storytelling through photography.

Istanbul the Lifestyle and the Food

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GUN ROSE CONDOMS

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How does Gun Rose condoms inspire through their latest design?

Condoms are an essential product in many people’s lives, but they are also a sensitive product. Therefore, condom companies often have to seek inspiration from various sources to create unique and appealing products in marketing activities as well as packaging and brand design.


Here’s how Gun&Rose inspires through their latest design samples:

GUN&ROSE, SAFE SEX, NO REGRETS

Project Summary & Solution: The rose-scented condom is the flagship product of Rubber Universal. With the message of romantic love ecstasy of couples, but safety always comes first to love without regrets.


Nothing contrasts more than the combination of roses & guns, symbolizing both sweetness and intensity.

In addition to boldness, romance, yet also very practical in reminding users with the ‘no baby’ imagery to raise awareness about the importance of condom use.

Taking a classic drawing style to express the design, I-Creatives aims to convey the message that eternal love is an endless source of inspiration for humanity.

Gun Rose’s design samples are highly praised for their uniqueness, creativity, and inspiration. The images and colors are used appropriately, creating a sense of intensity and romance. These design samples also reflect the personality and style of the Gun Rose brand.

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THE IMPORTANCE OF BEAUTIFUL

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Packaging is a crucial element in business, acting as a brand ambassador, helping businesses convey their message and core values to customers. A visually appealing and impressive packaging design will make the product stand out in the market, attract customer attention, and increase sales.

Benefits of Effective Packaging Design

    • Enhances Brand Recognition: Packaging is one of the most important factors in helping customers recognize a business’s brand. A unique, creative packaging design will make the business’s product easy to remember in customers’ minds.
    • Creates a Good Initial Impression: Packaging is the first thing that catches customers’ eyes when they see a product. A visually appealing and impressive packaging design will create a good initial impression with customers, making them want to learn more about the product.
    • Encourages Purchasing: A visually appealing and impressive packaging design will stimulate customers’ shopping desires. When customers see a product with attractive packaging, they tend to want to purchase that product more. Criteria for Effective Packaging Design

Criteria for Effective Packaging Design

    • Design Reflects Brand: Packaging should reflect the personality, core values, and message of the brand.
    • Eye-catching Design: Packaging should have a unique and creative design that helps the product stand out in the market.
    • Provides Sufficient Information: Packaging should provide comprehensive information about the product, including its name, ingredients, usage instructions, price, etc.
    • Tailored to Target Audience: Packaging should be designed to suit the target audience of the business.

To create an effective packaging design, businesses should consider:

    • Market Research: Businesses need to conduct market research to understand the needs of customers and competitive rivals.
    • Set Objectives for Packaging Design: Businesses need to define the objectives of packaging design, such as enhancing brand recognition, creating a good initial impression, encouraging purchasing, etc.
    • Work with Professional Designers: Businesses should work with professional designers to achieve an effective packaging design.


Conclusion

 

    • Packaging design is an important factor in business that can help increase sales and build a strong brand. Businesses should invest in packaging design to create competitive products.
    • In addition to the benefits mentioned above, packaging design can also help businesses achieve specific goals such as:
    • Increasing sales: A visually appealing and impressive packaging design will make the business’s product stand out in the market, attract customer attention, and increase sales.
    • Raising brand awareness: Packaging is one of the most important factors in helping customers recognize a business’s brand. A unique, creative packaging design will make the business’s product easy to remember in customers’ minds, thereby raising brand awareness.
    • Differentiating from competitors: A unique, creative packaging design will make the business’s product stand out from similar products of competitors.
    • Promoting customer loyalty: A visually appealing and impressive packaging design will satisfy customers and make them more likely to return to purchase the business’s product in the future.
    • Therefore, packaging design is an important factor that brings many benefits to businesses. Businesses should focus on investing in packaging design to create competitive products and achieve their business goals.
 
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THE KEY TO CLOSING SALES

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The market is always fiercely competitive, and packaging is a powerful weapon, an extremely effective marketing tool. A beautiful and impressive packaging design can attract the attention of consumers, helping them remember the brand and product, thereby driving purchasing decisions amidst a plethora of products in the same category and segment. Here, I-Creatives shares the secrets to creating packaging designs that appeal to consumers:

Make a Strong Initial Impression

If something beautiful catches your eye, you’re likely to stop and take a closer look, and chances are you’ll take further action. Therefore, the initial impression is extremely important in consumers’ purchasing decisions. When entering a store, consumers are overwhelmed by countless products with different packaging. A visually appealing and impressive packaging design will make your product stand out from competitors, attract consumer attention, and create a good initial impression. According to surveys in supermarkets, aesthetically pleasing products are often placed on the top shelf for beautifying the store.

Reflect Product Value

Packaging can reflect the value of the product through the use of premium materials, beautiful design, or attractive product displays. A meticulously designed, exquisite packaging will make the product look luxurious and premium, thereby instilling trust in consumers.

Stimulate Shopping Desire

An attractive packaging design sets you apart from the competition, builds consumer trust, making them want to learn more about the product and increase purchasing decisions.

Increase Brand Recognition

It’s ideal if consumers buy your product, use it up, but the packaging is too useful that they have to keep it, and then when they move to new homes, they still have to carry the packaging with the brand logo and use it, look at it daily? Yes, packaging is an effective marketing tool that helps increase brand recognition, penetrating into the minds of consumers at the touchpoints mentioned above.

How to design effective packaging, what to consider?

    • Suitable for Target Customers: Packaging should be suitable for the preferences and psychology of the target customers.
    • Reflect Product Value: Designers need to understand the product, features, benefits…
    • High Aesthetics, Unique, and Memorable: to help consumers easily recognize the product.

Conclusion

Packaging design is about creating the outward appearance of the product while also being a market domination strategy. In this way, businesses can enhance brand recognition, increase sales, and consolidate their position in the market.

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GANH VIETNAMESE KITCHEN

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Ganh Vietnamese Kitchen is a Vietnamese restaurant in Vancouver, Canada founded by Ms. Ganh. Ms. Ganh draws inspiration from her family’s story, a representative of a multi-generational family in Vietnamese cuisine, to build the Ganh brand.

Objectives:

    • Introduce the Ganh brand to potential customers in Vancouver.
    • Showcase the essence of Vietnamese cuisine through traditional dishes cooked by family chefs.
    • Provide customers with an authentic and cozy Vietnamese dining experience.

Solutions:

    • Brand Design: Inspired by the story of Ms. Ganh’s family, the Ganh logo is designed with an image of a woman in traditional áo dài attire, carrying a pole with a basket of phở on her shoulder, gracefully walking home, her face beaming with a smile after a successful market day.
    • Capture visually appealing and enticing photos of Ganh’s dishes, while showcasing the refinement in preparation and presentation.
    • Production of promotional videos: Introduce the story of the Ganh brand, filmed in Hội An, Vietnam.
    • Design a sleek website for Ganh, infused with the spirit of Vietnamese heritage, user-friendly, and providing comprehensive information about the brand, menu, and locations.

Results:

The project demonstrates a harmonious combination of creative design, engaging content, and meaningful messaging. It helped the Ganh brand quickly and successfully introduce itself to potential customers in Vancouver and received positive feedback.

 
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MEKONG PREMIUM

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MEKONG PREMIUM AND FARMER HAI LÚA

WITH OVER 30 YEARS OF EXPERIENCE IN THE RICE, NOODLE, AND PACKAGING INDUSTRY, MEKONG PHƯỚC LỘC THỌ, NOW KNOWN AS MEKONG PREMIUM, IS ALWAYS AWARE OF THE HIGHLY COMPETITIVE MARKET. BEAUTIFUL AND IMPRESSIVE PRODUCT PACKAGING DESIGN IS AN IMPORTANT FACTOR IN MAKING BUSINESSES STAND OUT, ATTRACT CUSTOMERS, AND INCREASE SALES.

    

HAVING ACHIEVED SUCCESS IN BOTH DOMESTIC AND EXPORT MARKETS WITH THE PHƯỚC LỘC THỌ PACKAGING MODELS, MEKONG HAS ESTABLISHED CUSTOMER TRUST IN PRODUCT QUALITY. HOWEVER, MEKONG IS NOT SATISFIED WITH CURRENT RESULTS. TO MEET THE INCREASINGLY DIVERSE DEMANDS OF CUSTOMERS, MEKONG INTRODUCED A NEW PRODUCT LINE, MEKONG PREMIUM, FEATURING AN IMAGE OF FARMER “HAI LÚA” EMBRACING A HEAVY BUNDLE OF GOLDEN RICE.

THE HAPPY SMILE ON THE FACE OF FARMER “HAI LÚA” IS NOT ONLY A SYMBOL OF JOY AT A SUCCESSFUL HARVEST BUT ALSO REPRESENTS A COMMITMENT TO PRODUCT QUALITY ORIGIN. THIS PICTURE SYMBOLIZES INSPIRATION AND PASSION AS FARMER “HAI LÚA” , WITH A STURDY PHYSIQUE, JUST FINISHED HARVESTING A BUNDLE OF RICE, WIPED AWAY A FEW DROPS OF SWEAT, AND RADIATED PRIDE WITH A TANNED SKIN LIKE THE VAST FIELDS OF THE MEKONG DELTA.


THIS PAINTING IS THE SPECIAL UNDERSTANDING OF MEKONG PREMIUM TOWARDS THE PRODUCTION AREA, LAND, AND FARMERS. EVERY LINE OF FARMER “HAI LÚA” IS A SINCERE MESSAGE SENT TO CONSUMERS ABOUT DEDICATION, LIKE A FARMER IN THE MEKONG DELTA.

THE UNIQUE IMAGE OF FARMER “HAI LÚA” ON THE PACKAGING

I-CREATIVES IS A REPUTABLE COMPANY WITH MANY YEARS OF EXPERIENCE IN DESIGN. WITH A TEAM OF EXPERIENCED DESIGNERS WHO UNDERSTAND THE MARKET AND GRASP THE LATEST PACKAGING DESIGN TRENDS, I-CREATIVES WILL HELP BUSINESSES DESIGN BEAUTIFUL, IMPRESSIVE PACKAGING MODELS THAT SUIT THE PRODUCT AND TARGET CUSTOMERS. I-CREATIVES PROMISES TO:

CREATE BEAUTIFUL, IMPRESSIVE PACKAGING MODELS THAT DIFFER FROM SIMILAR PRODUCTS ON THE MARKET. UNDERSTAND ENVIRONMENTALLY FRIENDLY MATERIALS. DELIVER ON TIME, ENSURING QUALITY.

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HOA LAN FOODS

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Fresh Kinh Mon and Kinh Ky banh chung, Hoa Lan Foods brand

Hoa Lan Foods is a reputable brand specializing in providing high-quality food products, with the prominent Fresh Kinh Mon and Kinh Ky banh chung. The fresh banh chung of Hoa Lan Foods are entirely hand-wrapped and made from select fresh ingredients: freshly delivered meat every day; Phu Quoc pepper with an exquisite aroma. The glutinous rice with golden flowers is supplied by the Kinh Mon region (Hai Duong), renowned as the best glutinous rice growing area in Vietnam. To this day, this land continues to maintain cultivation and preserve precious rice varieties, resulting in the highest quality banh chung.

Objectives:

    • Attract potential customers
    • Increase product revenue
    • Enhance brand positioning
    • Create a warm impression with customers

Solution:

    • Capture photos and videos in a cozy home-like setting to create a sense of closeness and familiarity.
    • Use soft lighting to enhance the beauty of the banh chung.
    • Select model characters representing the elegant women of Hanoi, bringing a refined and gentle look to the photos.
    • Focus on premium ingredients and exclusive cooking recipes to differentiate the product.

Results:

    • The images and videos successfully showcase the delicious and enticing qualities of Hoa Lan Foods’ banh chung.
    • The warm atmosphere and elegant model characters create a sense of closeness and familiarity for viewers.
    • Premium ingredients and exclusive cooking recipes are highlighted, creating differentiation for the product.
    • Help enhance brand positioning.
    • Create a familiar impression with customers.

This is a successful food photography and videography project, impressively demonstrating the delicious and enticing qualities of Hoa Lan Foods’ square cakes. The use of a warm home setting, soft lighting, and suitable model characters all contribute to the success of the project.

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