admin – INTERACTIVE CREATIVES

GUN ROSE CONDOMS

Posted on 04/05/202404/05/2024 by admin

How does Gun Rose condoms inspire through their latest design?

Condoms are an essential product in many people’s lives, but they are also a sensitive product. Therefore, condom companies often have to seek inspiration from various sources to create unique and appealing products in marketing activities as well as packaging and brand design.

Here’s how Gun&Rose inspires through their latest design samples:

GUN&ROSE, SAFE SEX, NO REGRETS

Project Summary & Solution: The rose-scented condom is the flagship product of Rubber Universal. With the message of romantic love ecstasy of couples, but safety always comes first to love without regrets.

Nothing contrasts more than the combination of roses & guns, symbolizing both sweetness and intensity.

In addition to boldness, romance, yet also very practical in reminding users with the ‘no baby’ imagery to raise awareness about the importance of condom use.

Taking a classic drawing style to express the design, I-Creatives aims to convey the message that eternal love is an endless source of inspiration for humanity.

Gun Rose’s design samples are highly praised for their uniqueness, creativity, and inspiration. The images and colors are used appropriately, creating a sense of intensity and romance. These design samples also reflect the personality and style of the Gun Rose brand.

Blog-EN

THE IMPORTANCE OF BEAUTIFUL

Posted on 04/05/202404/05/2024 by admin

Packaging is a crucial element in business, acting as a brand ambassador, helping businesses convey their message and core values to customers. A visually appealing and impressive packaging design will make the product stand out in the market, attract customer attention, and increase sales.

Benefits of Effective Packaging Design

- Enhances Brand Recognition: Packaging is one of the most important factors in helping customers recognize a business’s brand. A unique, creative packaging design will make the business’s product easy to remember in customers’ minds.
- Creates a Good Initial Impression: Packaging is the first thing that catches customers’ eyes when they see a product. A visually appealing and impressive packaging design will create a good initial impression with customers, making them want to learn more about the product.
- Encourages Purchasing: A visually appealing and impressive packaging design will stimulate customers’ shopping desires. When customers see a product with attractive packaging, they tend to want to purchase that product more. Criteria for Effective Packaging Design

Criteria for Effective Packaging Design

- Design Reflects Brand: Packaging should reflect the personality, core values, and message of the brand.
- Eye-catching Design: Packaging should have a unique and creative design that helps the product stand out in the market.
- Provides Sufficient Information: Packaging should provide comprehensive information about the product, including its name, ingredients, usage instructions, price, etc.
- Tailored to Target Audience: Packaging should be designed to suit the target audience of the business.

To create an effective packaging design, businesses should consider:

- Market Research: Businesses need to conduct market research to understand the needs of customers and competitive rivals.
- Set Objectives for Packaging Design: Businesses need to define the objectives of packaging design, such as enhancing brand recognition, creating a good initial impression, encouraging purchasing, etc.
- Work with Professional Designers: Businesses should work with professional designers to achieve an effective packaging design.

Conclusion

- Packaging design is an important factor in business that can help increase sales and build a strong brand. Businesses should invest in packaging design to create competitive products.
- In addition to the benefits mentioned above, packaging design can also help businesses achieve specific goals such as:
- Increasing sales: A visually appealing and impressive packaging design will make the business’s product stand out in the market, attract customer attention, and increase sales.
- Raising brand awareness: Packaging is one of the most important factors in helping customers recognize a business’s brand. A unique, creative packaging design will make the business’s product easy to remember in customers’ minds, thereby raising brand awareness.
- Differentiating from competitors: A unique, creative packaging design will make the business’s product stand out from similar products of competitors.
- Promoting customer loyalty: A visually appealing and impressive packaging design will satisfy customers and make them more likely to return to purchase the business’s product in the future.
- Therefore, packaging design is an important factor that brings many benefits to businesses. Businesses should focus on investing in packaging design to create competitive products and achieve their business goals.

Blog-EN

THE KEY TO CLOSING SALES

Posted on 04/05/202404/05/2024 by admin

The market is always fiercely competitive, and packaging is a powerful weapon, an extremely effective marketing tool. A beautiful and impressive packaging design can attract the attention of consumers, helping them remember the brand and product, thereby driving purchasing decisions amidst a plethora of products in the same category and segment. Here, I-Creatives shares the secrets to creating packaging designs that appeal to consumers:

Make a Strong Initial Impression

If something beautiful catches your eye, you’re likely to stop and take a closer look, and chances are you’ll take further action. Therefore, the initial impression is extremely important in consumers’ purchasing decisions. When entering a store, consumers are overwhelmed by countless products with different packaging. A visually appealing and impressive packaging design will make your product stand out from competitors, attract consumer attention, and create a good initial impression. According to surveys in supermarkets, aesthetically pleasing products are often placed on the top shelf for beautifying the store.

Reflect Product Value

Packaging can reflect the value of the product through the use of premium materials, beautiful design, or attractive product displays. A meticulously designed, exquisite packaging will make the product look luxurious and premium, thereby instilling trust in consumers.

Stimulate Shopping Desire

An attractive packaging design sets you apart from the competition, builds consumer trust, making them want to learn more about the product and increase purchasing decisions.

Increase Brand Recognition

It’s ideal if consumers buy your product, use it up, but the packaging is too useful that they have to keep it, and then when they move to new homes, they still have to carry the packaging with the brand logo and use it, look at it daily? Yes, packaging is an effective marketing tool that helps increase brand recognition, penetrating into the minds of consumers at the touchpoints mentioned above.

How to design effective packaging, what to consider?

- Suitable for Target Customers: Packaging should be suitable for the preferences and psychology of the target customers.
- Reflect Product Value: Designers need to understand the product, features, benefits…
- High Aesthetics, Unique, and Memorable: to help consumers easily recognize the product.

Conclusion

Packaging design is about creating the outward appearance of the product while also being a market domination strategy. In this way, businesses can enhance brand recognition, increase sales, and consolidate their position in the market.

Project-EN

GANH VIETNAMESE KITCHEN

Posted on 29/04/202402/05/2024 by admin

Ganh Vietnamese Kitchen is a Vietnamese restaurant in Vancouver, Canada founded by Ms. Ganh. Ms. Ganh draws inspiration from her family’s story, a representative of a multi-generational family in Vietnamese cuisine, to build the Ganh brand.

Objectives:

- Introduce the Ganh brand to potential customers in Vancouver.
- Showcase the essence of Vietnamese cuisine through traditional dishes cooked by family chefs.
- Provide customers with an authentic and cozy Vietnamese dining experience.

Solutions:

- Brand Design: Inspired by the story of Ms. Ganh’s family, the Ganh logo is designed with an image of a woman in traditional áo dài attire, carrying a pole with a basket of phở on her shoulder, gracefully walking home, her face beaming with a smile after a successful market day.
- Capture visually appealing and enticing photos of Ganh’s dishes, while showcasing the refinement in preparation and presentation.
- Production of promotional videos: Introduce the story of the Ganh brand, filmed in Hội An, Vietnam.
- Design a sleek website for Ganh, infused with the spirit of Vietnamese heritage, user-friendly, and providing comprehensive information about the brand, menu, and locations.

Results:

The project demonstrates a harmonious combination of creative design, engaging content, and meaningful messaging. It helped the Ganh brand quickly and successfully introduce itself to potential customers in Vancouver and received positive feedback.

Project-EN

MEKONG PREMIUM

Posted on 29/04/202402/05/2024 by admin

MEKONG PREMIUM AND FARMER HAI LÚA

WITH OVER 30 YEARS OF EXPERIENCE IN THE RICE, NOODLE, AND PACKAGING INDUSTRY, MEKONG PHƯỚC LỘC THỌ, NOW KNOWN AS MEKONG PREMIUM, IS ALWAYS AWARE OF THE HIGHLY COMPETITIVE MARKET. BEAUTIFUL AND IMPRESSIVE PRODUCT PACKAGING DESIGN IS AN IMPORTANT FACTOR IN MAKING BUSINESSES STAND OUT, ATTRACT CUSTOMERS, AND INCREASE SALES.

HAVING ACHIEVED SUCCESS IN BOTH DOMESTIC AND EXPORT MARKETS WITH THE PHƯỚC LỘC THỌ PACKAGING MODELS, MEKONG HAS ESTABLISHED CUSTOMER TRUST IN PRODUCT QUALITY. HOWEVER, MEKONG IS NOT SATISFIED WITH CURRENT RESULTS. TO MEET THE INCREASINGLY DIVERSE DEMANDS OF CUSTOMERS, MEKONG INTRODUCED A NEW PRODUCT LINE, MEKONG PREMIUM, FEATURING AN IMAGE OF FARMER “HAI LÚA” EMBRACING A HEAVY BUNDLE OF GOLDEN RICE.

THE HAPPY SMILE ON THE FACE OF FARMER “HAI LÚA” IS NOT ONLY A SYMBOL OF JOY AT A SUCCESSFUL HARVEST BUT ALSO REPRESENTS A COMMITMENT TO PRODUCT QUALITY ORIGIN. THIS PICTURE SYMBOLIZES INSPIRATION AND PASSION AS FARMER “HAI LÚA” , WITH A STURDY PHYSIQUE, JUST FINISHED HARVESTING A BUNDLE OF RICE, WIPED AWAY A FEW DROPS OF SWEAT, AND RADIATED PRIDE WITH A TANNED SKIN LIKE THE VAST FIELDS OF THE MEKONG DELTA.

THIS PAINTING IS THE SPECIAL UNDERSTANDING OF MEKONG PREMIUM TOWARDS THE PRODUCTION AREA, LAND, AND FARMERS. EVERY LINE OF FARMER “HAI LÚA” IS A SINCERE MESSAGE SENT TO CONSUMERS ABOUT DEDICATION, LIKE A FARMER IN THE MEKONG DELTA.

THE UNIQUE IMAGE OF FARMER “HAI LÚA” ON THE PACKAGING

I-CREATIVES IS A REPUTABLE COMPANY WITH MANY YEARS OF EXPERIENCE IN DESIGN. WITH A TEAM OF EXPERIENCED DESIGNERS WHO UNDERSTAND THE MARKET AND GRASP THE LATEST PACKAGING DESIGN TRENDS, I-CREATIVES WILL HELP BUSINESSES DESIGN BEAUTIFUL, IMPRESSIVE PACKAGING MODELS THAT SUIT THE PRODUCT AND TARGET CUSTOMERS. I-CREATIVES PROMISES TO:

CREATE BEAUTIFUL, IMPRESSIVE PACKAGING MODELS THAT DIFFER FROM SIMILAR PRODUCTS ON THE MARKET. UNDERSTAND ENVIRONMENTALLY FRIENDLY MATERIALS. DELIVER ON TIME, ENSURING QUALITY.

Project-EN

HOA LAN FOODS

Posted on 29/04/202404/05/2024 by admin

Fresh Kinh Mon and Kinh Ky banh chung, Hoa Lan Foods brand

Hoa Lan Foods is a reputable brand specializing in providing high-quality food products, with the prominent Fresh Kinh Mon and Kinh Ky banh chung. The fresh banh chung of Hoa Lan Foods are entirely hand-wrapped and made from select fresh ingredients: freshly delivered meat every day; Phu Quoc pepper with an exquisite aroma. The glutinous rice with golden flowers is supplied by the Kinh Mon region (Hai Duong), renowned as the best glutinous rice growing area in Vietnam. To this day, this land continues to maintain cultivation and preserve precious rice varieties, resulting in the highest quality banh chung.

Objectives:

- Attract potential customers
- Increase product revenue
- Enhance brand positioning
- Create a warm impression with customers

Solution:

- Capture photos and videos in a cozy home-like setting to create a sense of closeness and familiarity.
- Use soft lighting to enhance the beauty of the banh chung.
- Select model characters representing the elegant women of Hanoi, bringing a refined and gentle look to the photos.
- Focus on premium ingredients and exclusive cooking recipes to differentiate the product.

Results:

- The images and videos successfully showcase the delicious and enticing qualities of Hoa Lan Foods’ banh chung.
- The warm atmosphere and elegant model characters create a sense of closeness and familiarity for viewers.
- Premium ingredients and exclusive cooking recipes are highlighted, creating differentiation for the product.
- Help enhance brand positioning.
- Create a familiar impression with customers.

This is a successful food photography and videography project, impressively demonstrating the delicious and enticing qualities of Hoa Lan Foods’ square cakes. The use of a warm home setting, soft lighting, and suitable model characters all contribute to the success of the project.

Project-EN

SAIGON CENTRE

Posted on 29/04/202404/05/2024 by admin

Saigon Centre is one of the oldest and most prestigious shopping centers in Ho Chi Minh City, located on bustling Le Loi Street. It is renowned as a luxurious destination in the heart of Saigon, attracting the elite and international tourists with its upscale atmosphere and luxury fashion brands.

The aerial photography project of Saigon Centre aims to:

- Introduce the unique and prestigious architecture of Saigon Centre.
- Showcase the prime location and impressive skyline of the shopping center.
- Promote the Saigon Centre brand to potential customers.

Solution:

- Taking photos from the rooftops of surrounding buildings: This is an ideal position to capture the panoramic view of Saigon Centre.
- Using a flycam for aerial photography to be more flexible, while also creating unique and impressive angles.
- Only capturing photos during the most beautiful moments, on the nicest weather days.

The photography project of Saigon Centre from above has successfully showcased its unique architecture, prime location, and impressive influence. It fully met the requirements of the client.

Project-EN

SILK PATH WEBSITE

Posted on 29/04/202404/05/2024 by admin

Silk Path Hotels & Resorts is a chain of premium hotels and resorts inspired by the cultural heritage of Vietnam. The hotel chain owns prime locations in famous tourist destinations such as Northwest, Hanoi, Hue, providing guests with unique and impressive accommodation experiences.

Project Requirements:

- Design a beautiful website infused with the spirit of Vietnamese heritage.
- Ensure smooth and user-friendly website interface.
- Provide a good user experience across all devices.

Solution:

- Vivid Content: Illustrate three girls representing the three main destinations of the hotel chain: Northwest, Hanoi, and Hue. The illustrated images are designed in a detailed realistic style using pencil, combined with elements of Vietnamese cultural heritage, creating uniqueness and impressiveness.
- Smooth Interactive Interface: Use smooth transition effects, logical layout, and scientifically arranged content to help users easily find information.
- SEO Optimization: The website is optimized for search engines, increasing visibility on Google and other search engines.

Results:

The SILK PATH HOTELS & RESORTS website has been successfully completed with a beautiful design infused with the spirit of Vietnamese heritage. The website interface is smooth and user-friendly, providing a good user experience across all devices.

Benefits:

- Enhances the brand image of SILK PATH HOTELS & RESORTS.
- Attracts potential customers.
- Increases revenue for the hotel chain. This is a website design project that fully meets the client’s requirements. The website has contributed to enhancing the brand image of SILK PATH HOTELS & RESORTS and attracting potential customers. Additionally, the illustration of the three girls continues to be reused in the long-term business process of SILK PATH HOTELS & RESORTS.

Project-EN

COCASUKI

Posted on 29/04/202404/05/2024 by admin

Cocasuki Thai Restaurant

Indulge in the essence of Thai cuisine.

Cocasuki is a restaurant specializing in serving delicious and high-quality Thai cuisine. To enhance the brand image and attract customers, Cocasuki has collaborated with I-Creatives to carry out a food photography and menu design project.

Objectives:

- Capture visually appealing and enticing photos of Cocasuki’s Thai dishes.
- Design a scientifically structured menu that is user-friendly and reflects the restaurant’s style.
- Attract potential customers and increase revenue for the restaurant.

Food Photography:

- Utilize professional photography techniques to highlight the flavors and colors of the dishes.
- Choose visually appealing angles and arrange lighting appropriately.
- Capture photos of the dishes in settings that align with the restaurant’s style.

Menu Design:

- Use attractive images of the dishes as focal points for the menu.
- Design the menu layout scientifically, making it user-friendly and suitable for Thai culinary culture.
- Provide comprehensive information about the dishes and prices.

Key Highlights:

- Beautiful images that showcase the flavors and sophistication of Thai cuisine.
- The menu is designed scientifically, user-friendly, and reflects Cocasuki’s style.
- Creates a strong impression on customers and attracts them to the restaurant.

Results:

- The food photography and menu design project for Cocasuki has received customer satisfaction.
- The images and menu are used for the restaurant’s advertising campaigns and attract many potential customers.

Project-EN

NAM NGHI RESORT

Posted on 29/04/202404/05/2024 by admin

Nam Nghi Phu Quoc Island is an ideal destination for those who love the sea and nature. The resort’s design honors the natural beauty of the sea, sky, and trees, providing relaxation for travelers.

- Focus on wide landscapes featuring the sky, sea, and forests.
- Emphasize the prestigious natural ecological beauty of Nam Nghi.
- Showcase human experiences amidst majestic natural scenery.
- Utilize the advantage of stunning natural backgrounds to differentiate from F&B photography projects in restaurant spaces.

Results:

- The photos and videos successfully capture the pristine and tranquil beauty of Nam Nghi Resort.
- The natural landscapes are honored, providing a sense of relaxation for viewers.
- The human experience is seamlessly integrated with nature, creating highlights for the project.

Evaluation:

This is a successful real estate photography project, impressively showcasing the beauty of Nam Nghi Resort. It maximizes the use of various angles to display the magnificent natural landscapes.