Project-EN

SILK PATH FOOD PHOTOGRAPHY

Posted on 29/04/202404/05/2024 by admin

A colorful tapestry at Silk Path Grand Hue

Hue, the ancient capital, is renowned for its historical landmarks, culture, and unique cuisine. Hue cuisine is a harmonious blend of delicate flavors, elegant presentation, and traditional cultural values. At Silk Path Grand Hue, talented chefs uphold and promote these precious values every day, with the aim of:

- Introducing the beauty of Hue cuisine.
- Elevating the signature dishes of Hue at Silk Path Grand Hue.
- Promoting culinary tourism in Hue.

Solution:

- Photographing the signature dishes of Hue at Silk Path Grand Hue.
- Focusing on the flavors, presentation, and cultural value of each dish.
- Sharing experiences of Hue cuisine with tourists.

Highlights:

- Beautiful images that capture the sophistication and uniqueness of Hue cuisine.
- Introducing the diversity and richness of Hue dishes.
- Providing viewers with enjoyable experiences of Hue cuisine.

Results:

- The photo collection of Hue cuisine at Silk Path Grand Hue has received many positive responses, helping Silk Path Grand Hue attract potential customers.
- Promoting Hue cuisine to tourists both domestically and internationally.
- Contributing to the promotion of culinary tourism in Hue.

Hue cuisine is a priceless cultural treasure that needs to be preserved and promoted. Silk Path Grand Hue is an excellent destination for you to explore and enjoy delicious dishes, deeply imbued with the cultural essence of the ancient capital.

MONSIEUR LUXE

Posted on 29/04/202404/05/2024 by admin

Elevating the brand with a new identity

Old logo

Monsieur Luxe is a brand specializing in the business of nutritious seeds and natural health foods. After 7 years of brand building, Monsieur Luxe faced difficulties in brand recognition and packaging development, which affected marketing and sales activities. Therefore, the brand owner decided to change the logo to align with the new strategy and phase of the business.

- Designing a new logo for Monsieur Luxe.
- Establishing a consistent and professional brand identity.
- Enhancing the ability to recognize and attract potential customers.

Solution:

- Interactive Creatives proposed a logo development plan based on the existing logo foundation.
- The new logo is designed with a modern, luxurious style and easy recognition, featuring the vibrant Pink Robbin bird to create attraction.
- The brand identity package includes: logo, namecard, brochure, product packaging…

Highlights:

- The image of the Pink Robbin bird creates a unique and upscale attraction for the Monsieur Luxe brand, alongside a profound brand story.
- The unified brand identity is easily applicable across various materials.
- Enhanced ability to be recognized and attract potential customers.

Results:

- Monsieur Luxe is satisfied with the new logo and brand identity.
- The brand image makes a positive impression on customers.
- Increased marketing effectiveness and revenue growth.

Project-EN

THE INFINITI RIVIERA POINT

Posted on 29/04/202404/05/2024 by admin

The Infinity is a high-end apartment project located in District 7, Ho Chi Minh City, developed by the prestigious Keppel Land Group. The project is renowned as a symbol of luxurious living, offering residents a top-notch experience of sophistication and ultimate convenience.

Objective:

- Capture advertising photos for The Infinity project.
- Convey a wide-open image from any apartment, viewpoint in the project.
- Attract potential customers.

Solution:

- Utilize professional architectural and interior photography techniques.
- Select attractive angles and arrange lighting appropriately.
- Take photos at different times of the day.
- Use a flycam for aerial photography/videography.
- Capture 360-degree panorama photos.

Highlights:

- Stunning, expansive, and upscale images.
- Reflect the future homeowners’ perspectives in their apartments.
- Make a strong impression on potential clients.

Results:

- The photo set for The Infinity has received customer satisfaction.
- The images have been used for advertising campaigns of the project and attracted many potential customers. The photo project for The Infinity is evidence of the creative ability, professionalism, and ability to meet the strict requirements of Interactive Creatives’ client.

Project-EN

THE VIEW RIVIERA POINT

Posted on 29/04/202404/05/2024 by admin

The View Riviera Point is a luxury apartment project located in District 7, Ho Chi Minh City, developed by the renowned Keppel Land Group. The project is acclaimed as a symbol of luxurious living, offering residents the most prestigious and convenient lifestyle experience.

Miss Vietnam Huong Giang and her family have chosen The View Riviera Point as their new home. With intelligent design, modern amenities, and lush green spaces, The View Riviera Point provides residents like Miss Vietnam Huong Giang with a luxurious and top-notch living experience.

Objectives:

Capture advertising photos for The View Riviera Point project.
Convey the luxurious, prestigious, and convenient image of the project.
Attract potential customers.

Solution:

Utilize professional architectural and interior photography techniques.
Select attractive angles and arrange lighting appropriately.
Capture images of amenities and surrounding landscapes of the project.

Highlights:

Stunning, luxurious, and prestigious images.
Fully showcase the amenities and landscapes of the project.
Make a strong impression on potential customers.

Benefits:

Beautiful images help enhance the brand image of The View Riviera Point.
Attract potential customers and increase sales revenue.
The photography project for The View Riviera Point is evidence of the creative, professional capabilities and the ability to meet the strict requirements of Interactive Creatives’ clients.

Project-EN

DB SCHENKER VIETNAM

Posted on 29/04/202404/05/2024 by admin

Professionalism and Dynamism Illustrated

DB Schenker is one of the leading global logistics service providers with a network spanning over 140 countries. In Vietnam, DB Schenker owns 21 offices and warehouses nationwide, along with more than 1,000 employees. With the goal of:

- Photographing for marketing campaigns and portraits of all employees at the headquarters in Ho Chi Minh City and nationwide.
- Conveying professional, dynamic, and cohesive images of the DB Schenker team.

Challenges:

- A large-scale project involving various machinery and equipment, requiring constant movement.
- Needing to arrange appropriate lighting and coordinate smoothly with DB Schenker staff to avoid disrupting company operations.
- Effectively communicating with employees and providing guidance for suitable poses.

Results:

- Stunning images helped DB Schenker enhance its brand image, attract potential customers, and strengthen internal cohesion.

Project-EN

SAIGON THE LIFESTYLE & THE FOOD

Posted on 29/04/202404/05/2024 by admin

The Vibrant and Lively Beauty

Saigon, a vibrant and lively city, is a place where tradition meets modernity. The book “Saigon: The Lifestyle and The Food” is a journey to explore this city through the lens of photographer Ngoc Tran. With the aim:

- Introducing the beauty of Saigon through stunning and impressive images.
- Exploring the culture and lifestyle of Saigonese.
- Providing readers, whether tourists or expatriates in Vietnam, with an experience of Saigon as a local.

Interactive Creatives collaborated with Ngoc Tran to execute this project, which includes:

- Art Direction: Determining the overall design style for the book, including layout, colors, images, and typography.
- Book Design: Designing the book cover, layout, infographics, illustrative images, and other graphic elements, suitable for the author’s content.
- Photo Editing: Selecting visually appealing and impressive images of Saigon.
- Landing Page Design: Designing a landing page to introduce and sell the book online.

Highlights of the project:

- Beautiful and impressive images, showcasing the vibrant and lively beauty of Saigon.
- Detailed and informative content, helping readers understand more about the culture and lifestyle of Saigonese.
- Layout and typography designed scientifically, making it easy for readers to follow and absorb information.

The book “Saigon: The Lifestyle and The Food” has been successfully published and received many positive responses from readers. The book is highly praised for its beautiful design, emotional content, and providing readers with an experience of Saigon as a local.

Benefits:

- The book helps promote the image of Saigon to international friends.
- The book helps readers discover and experience the culture and lifestyle of Saigonese.
- The book is a meaningful gift for those who love Saigon.

Interactive Creatives is proud to have contributed to the success of the book “Saigon: The Lifestyle and The Food”. The book is evidence of the creativity, professionalism, and dedication of Interactive Creatives in the field of book design and publishing.

Project-EN

CELSIUS POKE BOWL & BOBA BAR

Posted on 29/04/202404/05/2024 by admin

Celsius Poke Bowl & Boba Bar – The vibrant beauty of California.

Celsius Poke Bowl & Boba Bar is a bubble tea and poke bowl brand in California, USA. With the desire to refresh the brand and attract customers, Celsius collaborated with I-Creatives to carry out the logo design and food photography project. This project presented an interesting challenge for Interactive Creatives as the client could only participate remotely during the photoshoot. With extensive experience in design and food photography, I-Creatives provided a comprehensive solution for the project:

Logo design:

- The logo was designed with a youthful, dynamic, and creative style, reflecting the true spirit of the Celsius brand.
- Bright and eye-catching colors were used to attract customer attention.
- The logo was designed to be simple yet impressive, easy to recognize and remember.

Food photography:

- Detailed planning for the photoshoot to ensure the best presentation of the beverages and dishes.
- Creative shooting angles and appropriate lighting were used to enhance the appeal of the products.

The Celsius Poke Bowl & Boba Bar project is a testament to I-Creatives’ creative ability, professionalism, and understanding of the client’s needs. With the team’s dedication, I-Creatives has delivered a fresh and appealing new look for Celsius, contributing to the success of the brand.

Project-EN

TESLA SCHOOL

Posted on 29/04/202404/05/2024 by admin

Tesla School – Pioneering Education System for the Future Generation

Tesla School is an education system comprising preschools, primary schools, and secondary schools in Vietnam. Named after the great scientist Nikola Tesla, Tesla School has the mission of nurturing the young generation of Vietnam who are passionate about science and technology, ready to learn and progress with a pioneering and creative spirit.

Project Objectives:

- Establish the brand of the Tesla School education system with a pioneering, modern, and inspiring image.
- Attract potential students and assert its position in the education market.
- Demonstrate a commitment to providing a creative educational environment that encourages comprehensive student development.

Interactive Creatives collaborated with Tesla School to implement the brand design project, including:

- Art Direction: Determining the overall design style for the brand, including the logo, colors, typography, and imagery.
- Logo Design: Creating a modern, creative logo that reflects the pioneering spirit of Tesla School.
- Photography: Capturing images of students’ learning and recreational activities at the school, showcasing a dynamic and creative educational environment.
- Designing advertising campaigns: Creating advertising materials, banners, websites, etc., to attract potential students and convey the brand’s message.

Project-EN

CHERRI JEWELRY

Posted on 29/04/202404/05/2024 by admin

Cherri Jewelry-Sparkling Beauty for Every Moment

Cherri Jewelry is a high-end jewelry brand designed for elegant and sophisticated women. With creative and unique designs, Cherri Jewelry offers customers not only beautiful jewelry pieces but also reflects the class and value of the wearer.

The goals of Cherri Jewelry are:

- Establishing a brand identity that is luxurious, classy, and distinctive.
- Increasing brand recognition and attracting potential customers.
- Providing a convenient and upscale online shopping experience.

I-Creatives has collaborated with Cherri Jewelry to carry out the brand design project, including:

- Art Direction, defining the overall design style for the brand, including the logo, colors, typography, and imagery.
- Designing an elegant, refined logo that reflects the brand’s values.
- Jewelry Photography: Capturing product photos beautifully and professionally, highlighting the beauty of each jewelry piece.
- Website Design: Creating a modern, convenient website that provides a classy online shopping experience for customers.
- E-commerce Platform Design: Designing storefronts on popular e-commerce platforms such as Shopee, Lazada, Tiki, etc.

Highlights:

- Elegant, refined, and upscale design style.
- Beautiful and professional product images.
- Modern, convenient, and user-friendly website.

The brand design project by I-Creatives has helped Cherri Jewelry achieve its set goals. The brand has established a distinctive identity, attracted many potential customers, and increased sales revenue.

With creativity, professionalism, and a deep understanding of customer needs, I-Creatives has successfully designed the brand for Cherri Jewelry. This project is evidence of I-Creatives’ ability to meet the most stringent requirements in the fields of design and creativity.

Contact Interactive Creatives for professional design consultation and support. Wish you success!

A message from Cherri Jewelry:

“Human beings are the most precious creatures in the universe. Every moment of life is precious. Always cherish so that your moments sparkle forever. Through Cherri Jewelry’s project, Interactive Creatives has crafted jewelry ideas in everyday contexts, so that every day, you sparkle with joy on your hands.”

Project-EN

DALCHEENI RESTAURANT

Posted on 29/04/202404/05/2024 by admin

Dalcheeni – The mystical beauty of India amidst Saigon

Dalcheeni is a high-end Indian restaurant located in Ho Chi Minh City. Renowned for its meticulously crafted culinary quality, Dalcheeni offers diners a unique and impressive Indian dining experience. Working with a brand owner with rich experience and knowledge, I-Creatives identified the following challenges:

With the new restaurant in Ho Chi Minh City, Dalcheeni aimed to possess a fresh and upscale image, showcasing the depth of Indian culture, festival space, and the luxury of ancient Indian royalty. Additionally, the design solution needed to be consistent with the restaurant’s luxurious architecture and interior to provide the most complete experience for diners. Taking the initiative to find solutions, I-Creatives proactively collaborated closely with architects and interior designers, as well as researched Indian festival culture and the lavish lifestyle of Indian nobility.

Highlights:

- Images: Using images inspired by Indian paintings and literature, showcasing the mystical, luxurious, and colorful beauty of ancient India.
- Colors: Utilizing dominant colors of red, yellow, and orange, symbolizing luck, prosperity, and royalty.
- Typography: Employing elegant and refined fonts, conveying a sense of luxury and sophistication.
- Layout: Meticulously and intricately designed decorative layouts, creating consistency with the restaurant’s architecture and interior.

The design solution by Interactive Creatives fully met Dalcheeni’s requirements. The newly designed images and photography contributed to creating a luxurious, upscale, and memorable image for the restaurant, while providing diners with a unique and unforgettable Indian dining experience.

Design Categories:

- Menu & Content Editing
- POSM for Restaurant Opening
- Design identity for printed materials, documents
- Communication Campaign 2020-2021
- Interior Photography, Food Photography

With creativity, professionalism, and understanding of client requirements, I-Creatives successfully designed an impressive brand identity for Dalcheeni. This project is evidence of I-Creatives’ ability to meet the most stringent requirements in design and creativity.