Creating a Brand Ambassador from Imagination – Immune to Scandals
Building a brand ambassador is a journey that requires both creativity and vision. But what if the ambassador is not a real person, but a symbol crafted from imagination? A symbol that never tires, never makes mistakes, and is immune to scandals – yet has the power to connect emotionally and convey core values.
This is Ông Hai Lúa of Mekong Premium – a brand ambassador embodying the spirit of the Mekong Delta: simplicity, diligence, and happiness.
From Concept to Creation: The Journey of Ông Hai Lúa
Mekong Premium approached us with a clear but challenging request:
- They wanted an image that symbolized the prosperity and fertility of the Mekong Delta, where golden rice fields stretch endlessly.
- The character had to be deeply tied to their core product – rice, the main ingredient of Mekong Premium pasta – while also representing the gentle, honest farmers of the region.
- Most importantly, this brand ambassador needed to transcend human limitations, becoming a long-lasting, immutable, and exclusive symbol for Mekong Premium.
The Creative Process: An Imagined Symbol that Touches Hearts
1. Brainstorming the Image
We began with dynamic brainstorming sessions, sketching out:
- A Western Vietnamese farmer standing amidst golden rice fields, holding a bundle of rice with a radiant smile.
- In the background, farmers busily harvesting rice, with a red harvester machine as a focal point, symbolizing abundance and joy after a bountiful harvest.
This image not only evoked a sense of peace but also affirmed the exceptional quality of Mekong Premium’s products.
2. From Hand Sketches to Digital Art
Initial sketches were quickly transformed into digital art to suit branding applications. We paid meticulous attention to detail:
- Bright eyes and a kind face, with wrinkles that tell a story of time and experience, creating a figure that feels both familiar and lively.
- The bundle of rice in his hands, rendered with high detail, symbolizing a commitment to product quality.
3. Combining Realism with Imagination
To enhance relatability, we used a portrait of a real farmer as inspiration. His “harvest smile” served as a foundation for the creative team to refine the character, balancing authenticity with artistic expression.
4. Finalizing the Symbol
After multiple revisions, Ông Hai Lúa was completed:
- A robust yet gentle and kind-hearted farmer – embodying the essence of the Mekong Delta.
- Silver strands were added to his hair to enhance realism, per Mekong Premium’s final request.
Ông Hai Lúa – A Timeless Brand Ambassador
Ông Hai Lúa is not just a beautiful image; he is a symbol with enduring vitality:
- Strong emotional connection: From his eyes and smile to the story behind him, Ông Hai Lúa effortlessly touches customers’ hearts.
- Scandal-proof: As an imaginary figure, this symbol is immune to errors, controversies, or any negative external influences.
- Exclusive and timeless: Protected by intellectual property rights, Ông Hai Lúa is a long-term brand asset, ensuring consistency and sustainability across all platforms.
Conclusion: Ông Hai Lúa is the Story Mekong Premium Wants to Tell
Ông Hai Lúa of Mekong Premium embodies the spirit of the Mekong Delta: prosperous, sustainable, and filled with pride. More than just a character, he has become an integral part of the brand, a bridge of emotion between Mekong Premium and its customers.
If you also wish to build a timeless brand symbol that transcends the limits of reality, let Interactive Creatives be your partner.
Interactive Creatives – We don’t just create, we craft enduring symbols.
