Painting is an ancient form of art deeply influencing the spiritual life of humanity. By admiring the paintings hanging on the walls, we understand the messages conveyed by the artists through their artwork. But what would be the result of commercializing a piece of art in packaging design? Let’s explore how some major brands have showcased this through their packaging:

The trend of using painting in packaging design is likely only visible in high-end products, less common in mid-range and low-end products. These designs often involve the participation of renowned artists, drawing inspiration from artworks, and intricately embedding the product’s message. Consequently, the product is positioned as more upscale.

However, recognized paintings are often difficult to reproduce on demand and come with a significant price tag. Therefore, painting is rarely used in commercial packaging design and promotion activities.

The Benefits of Owning a Valuable Commercialized Painting

Outshine your competitors at customer touchpoints.

Tell a painting story with characters, events, creating a special connection with the product.

Create a profound impression in the minds of customers.

Here is the story of three sisters, Đao, Le, Tuyet, daughters of an intellectual family from Huế in the 1920s, portrayed by two artists Đình Trung and Ngọc Trần from I-Creatives into painting masterpieces.

Painting is used in design in various ways.

Using painting images to create logos: A logo represents the brand of a business. A logo that uses beautiful and impressive painting images will make the business easily recognizable and memorable.

Utilizing painting elements such as fonts, colors, images, etc., will help create a consistent and professional brand image.

Using painting images in advertising gift publications helps businesses increase customer attention and effectively convey the brand message through the story of the painting.