SAIGON THE LIFESTYLE & THE FOOD

Book and Print Design

The Vibrant and Lively Beauty

Saigon, a vibrant and lively city, is a place where tradition meets modernity. The book “Saigon: The Lifestyle and The Food” is a journey to explore this city through the lens of photographer Ngoc Tran. With the aim:

- Introducing the beauty of Saigon through stunning and impressive images.
- Exploring the culture and lifestyle of Saigonese.
- Providing readers, whether tourists or expatriates in Vietnam, with an experience of Saigon as a local.

Interactive Creatives collaborated with Ngoc Tran to execute this project, which includes:

- Art Direction: Determining the overall design style for the book, including layout, colors, images, and typography.
- Book Design: Designing the book cover, layout, infographics, illustrative images, and other graphic elements, suitable for the author’s content.
- Photo Editing: Selecting visually appealing and impressive images of Saigon.
- Landing Page Design: Designing a landing page to introduce and sell the book online.

Highlights of the project:

- Beautiful and impressive images, showcasing the vibrant and lively beauty of Saigon.
- Detailed and informative content, helping readers understand more about the culture and lifestyle of Saigonese.
- Layout and typography designed scientifically, making it easy for readers to follow and absorb information.

The book “Saigon: The Lifestyle and The Food” has been successfully published and received many positive responses from readers. The book is highly praised for its beautiful design, emotional content, and providing readers with an experience of Saigon as a local.

Benefits:

- The book helps promote the image of Saigon to international friends.
- The book helps readers discover and experience the culture and lifestyle of Saigonese.
- The book is a meaningful gift for those who love Saigon.

Interactive Creatives is proud to have contributed to the success of the book “Saigon: The Lifestyle and The Food”. The book is evidence of the creativity, professionalism, and dedication of Interactive Creatives in the field of book design and publishing.