Food Photography – INTERACTIVE CREATIVES

Ganh Vietnamese Kitchen is a Vietnamese restaurant in Vancouver, Canada founded by Ms. Ganh. Ms. Ganh draws inspiration from her family’s story, a representative of a multi-generational family in Vietnamese cuisine, to build the Ganh brand.

Objectives:

- Introduce the Ganh brand to potential customers in Vancouver.
- Showcase the essence of Vietnamese cuisine through traditional dishes cooked by family chefs.
- Provide customers with an authentic and cozy Vietnamese dining experience.

Solutions:

- Brand Design: Inspired by the story of Ms. Ganh’s family, the Ganh logo is designed with an image of a woman in traditional áo dài attire, carrying a pole with a basket of phở on her shoulder, gracefully walking home, her face beaming with a smile after a successful market day.
- Capture visually appealing and enticing photos of Ganh’s dishes, while showcasing the refinement in preparation and presentation.
- Production of promotional videos: Introduce the story of the Ganh brand, filmed in Hội An, Vietnam.
- Design a sleek website for Ganh, infused with the spirit of Vietnamese heritage, user-friendly, and providing comprehensive information about the brand, menu, and locations.

Results:

The project demonstrates a harmonious combination of creative design, engaging content, and meaningful messaging. It helped the Ganh brand quickly and successfully introduce itself to potential customers in Vancouver and received positive feedback.

Project-EN

HOA LAN FOODS

Posted on 29/04/202404/05/2024 by admin

Fresh Kinh Mon and Kinh Ky banh chung, Hoa Lan Foods brand

Hoa Lan Foods is a reputable brand specializing in providing high-quality food products, with the prominent Fresh Kinh Mon and Kinh Ky banh chung. The fresh banh chung of Hoa Lan Foods are entirely hand-wrapped and made from select fresh ingredients: freshly delivered meat every day; Phu Quoc pepper with an exquisite aroma. The glutinous rice with golden flowers is supplied by the Kinh Mon region (Hai Duong), renowned as the best glutinous rice growing area in Vietnam. To this day, this land continues to maintain cultivation and preserve precious rice varieties, resulting in the highest quality banh chung.

Objectives:

- Attract potential customers
- Increase product revenue
- Enhance brand positioning
- Create a warm impression with customers

Solution:

- Capture photos and videos in a cozy home-like setting to create a sense of closeness and familiarity.
- Use soft lighting to enhance the beauty of the banh chung.
- Select model characters representing the elegant women of Hanoi, bringing a refined and gentle look to the photos.
- Focus on premium ingredients and exclusive cooking recipes to differentiate the product.

Results:

- The images and videos successfully showcase the delicious and enticing qualities of Hoa Lan Foods’ banh chung.
- The warm atmosphere and elegant model characters create a sense of closeness and familiarity for viewers.
- Premium ingredients and exclusive cooking recipes are highlighted, creating differentiation for the product.
- Help enhance brand positioning.
- Create a familiar impression with customers.

This is a successful food photography and videography project, impressively demonstrating the delicious and enticing qualities of Hoa Lan Foods’ square cakes. The use of a warm home setting, soft lighting, and suitable model characters all contribute to the success of the project.

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COCASUKI

Posted on 29/04/202404/05/2024 by admin

Cocasuki Thai Restaurant

Indulge in the essence of Thai cuisine.

Cocasuki is a restaurant specializing in serving delicious and high-quality Thai cuisine. To enhance the brand image and attract customers, Cocasuki has collaborated with I-Creatives to carry out a food photography and menu design project.

Objectives:

- Capture visually appealing and enticing photos of Cocasuki’s Thai dishes.
- Design a scientifically structured menu that is user-friendly and reflects the restaurant’s style.
- Attract potential customers and increase revenue for the restaurant.

Food Photography:

- Utilize professional photography techniques to highlight the flavors and colors of the dishes.
- Choose visually appealing angles and arrange lighting appropriately.
- Capture photos of the dishes in settings that align with the restaurant’s style.

Menu Design:

- Use attractive images of the dishes as focal points for the menu.
- Design the menu layout scientifically, making it user-friendly and suitable for Thai culinary culture.
- Provide comprehensive information about the dishes and prices.

Key Highlights:

- Beautiful images that showcase the flavors and sophistication of Thai cuisine.
- The menu is designed scientifically, user-friendly, and reflects Cocasuki’s style.
- Creates a strong impression on customers and attracts them to the restaurant.

Results:

- The food photography and menu design project for Cocasuki has received customer satisfaction.
- The images and menu are used for the restaurant’s advertising campaigns and attract many potential customers.

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VIETROSE

Posted on 29/04/202404/05/2024 by admin

Capturing the Emotion of Food through Photography

VietRose is a world-class seafood production company, renowned for its innovation and creativity in production, always striving to deliver high-quality and emotionally engaging seafood products to customers.

Objectives:

- Advertise VietRose’s seafood products through photography.
- Convey messages about quality, safety, and delicacy in each product.
- Stimulate customers’ purchasing desires.

Solution:

- Employ professional food photography techniques.
- Choose attractive angles and arrange lighting sensibly.
- Combine product photography with relevant ingredients and dishes.
- Utilize appropriate props and accessories to enhance the appeal of the photograph.

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SILK PATH FOOD PHOTOGRAPHY

Posted on 29/04/202404/05/2024 by admin

A colorful tapestry at Silk Path Grand Hue

Hue, the ancient capital, is renowned for its historical landmarks, culture, and unique cuisine. Hue cuisine is a harmonious blend of delicate flavors, elegant presentation, and traditional cultural values. At Silk Path Grand Hue, talented chefs uphold and promote these precious values every day, with the aim of:

- Introducing the beauty of Hue cuisine.
- Elevating the signature dishes of Hue at Silk Path Grand Hue.
- Promoting culinary tourism in Hue.

Solution:

- Photographing the signature dishes of Hue at Silk Path Grand Hue.
- Focusing on the flavors, presentation, and cultural value of each dish.
- Sharing experiences of Hue cuisine with tourists.

Highlights:

- Beautiful images that capture the sophistication and uniqueness of Hue cuisine.
- Introducing the diversity and richness of Hue dishes.
- Providing viewers with enjoyable experiences of Hue cuisine.

Results:

- The photo collection of Hue cuisine at Silk Path Grand Hue has received many positive responses, helping Silk Path Grand Hue attract potential customers.
- Promoting Hue cuisine to tourists both domestically and internationally.
- Contributing to the promotion of culinary tourism in Hue.

Hue cuisine is a priceless cultural treasure that needs to be preserved and promoted. Silk Path Grand Hue is an excellent destination for you to explore and enjoy delicious dishes, deeply imbued with the cultural essence of the ancient capital.

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CHIYODA SUSHI

Posted on 29/04/202404/05/2024 by admin

Chiyoda Sushi: The sophistication of Japanese cuisine in the heart of Saigon.

As experts in food photography, I-Creatives always seeks new perspectives to fully convey the flavor of dishes through each photograph. When tasked with photographing for Chiyoda Sushi – a renowned sushi restaurant known for its fresh ingredients and authentic Japanese taste – we were truly impressed by the delicacy and meticulousness in each dish.

Understanding the essence of Japanese cuisine: Japanese cuisine is not just about delicious dishes; it’s also an art with its own philosophy and spirit. Each dish is meticulously prepared, emphasizing the freshness of ingredients and delicate, subtle flavors.

Chiyoda Sushi offers diners an authentic Japanese culinary experience with premium ingredients directly imported from Japan. The experienced chefs, with their delicate cooking techniques, have crafted dishes that are not only visually appealing but also authentically Japanese in taste.

To honor the delicacy and meticulousness in every dish at Chiyoda Sushi, I-Creatives employed minimalist photography techniques, focusing on the smallest details. Light was used subtly to highlight the freshness of the ingredients and the harmonious colors of the dishes.

The food photography collection at Chiyoda Sushi not only showcases visual beauty but also conveys the spirit and flavors of Japanese cuisine. Through this, I-Creatives has contributed to bringing Chiyoda Sushi closer to patrons who appreciate Japanese cuisine.

I-Creatives extends its gratitude to Chiyoda Sushi for trusting and selecting us to undertake this photography project. We hope these images will further promote the Chiyoda Sushi brand to even more customers.

We are committed to delivering beautiful and emotive culinary images to our clients. With creativity and professionalism, we pledge to provide you with the highest quality products.