Blog-EN

GUN ROSE CONDOMS

Posted on by admin

How does Gun Rose condoms inspire through their latest design?

Condoms are an essential product in many people’s lives, but they are also a sensitive product. Therefore, condom companies often have to seek inspiration from various sources to create unique and appealing products in marketing activities as well as packaging and brand design.


Here’s how Gun&Rose inspires through their latest design samples:

GUN&ROSE, SAFE SEX, NO REGRETS

Project Summary & Solution: The rose-scented condom is the flagship product of Rubber Universal. With the message of romantic love ecstasy of couples, but safety always comes first to love without regrets.


Nothing contrasts more than the combination of roses & guns, symbolizing both sweetness and intensity.

In addition to boldness, romance, yet also very practical in reminding users with the ‘no baby’ imagery to raise awareness about the importance of condom use.

Taking a classic drawing style to express the design, I-Creatives aims to convey the message that eternal love is an endless source of inspiration for humanity.

Gun Rose’s design samples are highly praised for their uniqueness, creativity, and inspiration. The images and colors are used appropriately, creating a sense of intensity and romance. These design samples also reflect the personality and style of the Gun Rose brand.

Blog-EN

THE IMPORTANCE OF BEAUTIFUL

Posted on by admin

Packaging is a crucial element in business, acting as a brand ambassador, helping businesses convey their message and core values to customers. A visually appealing and impressive packaging design will make the product stand out in the market, attract customer attention, and increase sales.

Benefits of Effective Packaging Design

    • Enhances Brand Recognition: Packaging is one of the most important factors in helping customers recognize a business’s brand. A unique, creative packaging design will make the business’s product easy to remember in customers’ minds.
    • Creates a Good Initial Impression: Packaging is the first thing that catches customers’ eyes when they see a product. A visually appealing and impressive packaging design will create a good initial impression with customers, making them want to learn more about the product.
    • Encourages Purchasing: A visually appealing and impressive packaging design will stimulate customers’ shopping desires. When customers see a product with attractive packaging, they tend to want to purchase that product more. Criteria for Effective Packaging Design

Criteria for Effective Packaging Design

    • Design Reflects Brand: Packaging should reflect the personality, core values, and message of the brand.
    • Eye-catching Design: Packaging should have a unique and creative design that helps the product stand out in the market.
    • Provides Sufficient Information: Packaging should provide comprehensive information about the product, including its name, ingredients, usage instructions, price, etc.
    • Tailored to Target Audience: Packaging should be designed to suit the target audience of the business.

To create an effective packaging design, businesses should consider:

    • Market Research: Businesses need to conduct market research to understand the needs of customers and competitive rivals.
    • Set Objectives for Packaging Design: Businesses need to define the objectives of packaging design, such as enhancing brand recognition, creating a good initial impression, encouraging purchasing, etc.
    • Work with Professional Designers: Businesses should work with professional designers to achieve an effective packaging design.


Conclusion

 

    • Packaging design is an important factor in business that can help increase sales and build a strong brand. Businesses should invest in packaging design to create competitive products.
    • In addition to the benefits mentioned above, packaging design can also help businesses achieve specific goals such as:
    • Increasing sales: A visually appealing and impressive packaging design will make the business’s product stand out in the market, attract customer attention, and increase sales.
    • Raising brand awareness: Packaging is one of the most important factors in helping customers recognize a business’s brand. A unique, creative packaging design will make the business’s product easy to remember in customers’ minds, thereby raising brand awareness.
    • Differentiating from competitors: A unique, creative packaging design will make the business’s product stand out from similar products of competitors.
    • Promoting customer loyalty: A visually appealing and impressive packaging design will satisfy customers and make them more likely to return to purchase the business’s product in the future.
    • Therefore, packaging design is an important factor that brings many benefits to businesses. Businesses should focus on investing in packaging design to create competitive products and achieve their business goals.
 
Blog-EN

THE KEY TO CLOSING SALES

Posted on by admin

The market is always fiercely competitive, and packaging is a powerful weapon, an extremely effective marketing tool. A beautiful and impressive packaging design can attract the attention of consumers, helping them remember the brand and product, thereby driving purchasing decisions amidst a plethora of products in the same category and segment. Here, I-Creatives shares the secrets to creating packaging designs that appeal to consumers:

Make a Strong Initial Impression

If something beautiful catches your eye, you’re likely to stop and take a closer look, and chances are you’ll take further action. Therefore, the initial impression is extremely important in consumers’ purchasing decisions. When entering a store, consumers are overwhelmed by countless products with different packaging. A visually appealing and impressive packaging design will make your product stand out from competitors, attract consumer attention, and create a good initial impression. According to surveys in supermarkets, aesthetically pleasing products are often placed on the top shelf for beautifying the store.

Reflect Product Value

Packaging can reflect the value of the product through the use of premium materials, beautiful design, or attractive product displays. A meticulously designed, exquisite packaging will make the product look luxurious and premium, thereby instilling trust in consumers.

Stimulate Shopping Desire

An attractive packaging design sets you apart from the competition, builds consumer trust, making them want to learn more about the product and increase purchasing decisions.

Increase Brand Recognition

It’s ideal if consumers buy your product, use it up, but the packaging is too useful that they have to keep it, and then when they move to new homes, they still have to carry the packaging with the brand logo and use it, look at it daily? Yes, packaging is an effective marketing tool that helps increase brand recognition, penetrating into the minds of consumers at the touchpoints mentioned above.

How to design effective packaging, what to consider?

    • Suitable for Target Customers: Packaging should be suitable for the preferences and psychology of the target customers.
    • Reflect Product Value: Designers need to understand the product, features, benefits…
    • High Aesthetics, Unique, and Memorable: to help consumers easily recognize the product.

Conclusion

Packaging design is about creating the outward appearance of the product while also being a market domination strategy. In this way, businesses can enhance brand recognition, increase sales, and consolidate their position in the market.

Project-EN

MEKONG PREMIUM

Posted on by admin

MEKONG PREMIUM AND FARMER HAI LÚA

WITH OVER 30 YEARS OF EXPERIENCE IN THE RICE, NOODLE, AND PACKAGING INDUSTRY, MEKONG PHƯỚC LỘC THỌ, NOW KNOWN AS MEKONG PREMIUM, IS ALWAYS AWARE OF THE HIGHLY COMPETITIVE MARKET. BEAUTIFUL AND IMPRESSIVE PRODUCT PACKAGING DESIGN IS AN IMPORTANT FACTOR IN MAKING BUSINESSES STAND OUT, ATTRACT CUSTOMERS, AND INCREASE SALES.

    

HAVING ACHIEVED SUCCESS IN BOTH DOMESTIC AND EXPORT MARKETS WITH THE PHƯỚC LỘC THỌ PACKAGING MODELS, MEKONG HAS ESTABLISHED CUSTOMER TRUST IN PRODUCT QUALITY. HOWEVER, MEKONG IS NOT SATISFIED WITH CURRENT RESULTS. TO MEET THE INCREASINGLY DIVERSE DEMANDS OF CUSTOMERS, MEKONG INTRODUCED A NEW PRODUCT LINE, MEKONG PREMIUM, FEATURING AN IMAGE OF FARMER “HAI LÚA” EMBRACING A HEAVY BUNDLE OF GOLDEN RICE.

THE HAPPY SMILE ON THE FACE OF FARMER “HAI LÚA” IS NOT ONLY A SYMBOL OF JOY AT A SUCCESSFUL HARVEST BUT ALSO REPRESENTS A COMMITMENT TO PRODUCT QUALITY ORIGIN. THIS PICTURE SYMBOLIZES INSPIRATION AND PASSION AS FARMER “HAI LÚA” , WITH A STURDY PHYSIQUE, JUST FINISHED HARVESTING A BUNDLE OF RICE, WIPED AWAY A FEW DROPS OF SWEAT, AND RADIATED PRIDE WITH A TANNED SKIN LIKE THE VAST FIELDS OF THE MEKONG DELTA.


THIS PAINTING IS THE SPECIAL UNDERSTANDING OF MEKONG PREMIUM TOWARDS THE PRODUCTION AREA, LAND, AND FARMERS. EVERY LINE OF FARMER “HAI LÚA” IS A SINCERE MESSAGE SENT TO CONSUMERS ABOUT DEDICATION, LIKE A FARMER IN THE MEKONG DELTA.

THE UNIQUE IMAGE OF FARMER “HAI LÚA” ON THE PACKAGING

I-CREATIVES IS A REPUTABLE COMPANY WITH MANY YEARS OF EXPERIENCE IN DESIGN. WITH A TEAM OF EXPERIENCED DESIGNERS WHO UNDERSTAND THE MARKET AND GRASP THE LATEST PACKAGING DESIGN TRENDS, I-CREATIVES WILL HELP BUSINESSES DESIGN BEAUTIFUL, IMPRESSIVE PACKAGING MODELS THAT SUIT THE PRODUCT AND TARGET CUSTOMERS. I-CREATIVES PROMISES TO:

CREATE BEAUTIFUL, IMPRESSIVE PACKAGING MODELS THAT DIFFER FROM SIMILAR PRODUCTS ON THE MARKET. UNDERSTAND ENVIRONMENTALLY FRIENDLY MATERIALS. DELIVER ON TIME, ENSURING QUALITY.

03
08
07
06
05
04
Blog-EN, Project-EN

PAINTING AND DESIGN

Posted on by admin

Painting is an ancient form of art deeply influencing the spiritual life of humanity. By admiring the paintings hanging on the walls, we understand the messages conveyed by the artists through their artwork. But what would be the result of commercializing a piece of art in packaging design? Let’s explore how some major brands have showcased this through their packaging:

The trend of using painting in packaging design is likely only visible in high-end products, less common in mid-range and low-end products. These designs often involve the participation of renowned artists, drawing inspiration from artworks, and intricately embedding the product’s message. Consequently, the product is positioned as more upscale.

However, recognized paintings are often difficult to reproduce on demand and come with a significant price tag. Therefore, painting is rarely used in commercial packaging design and promotion activities.

The Benefits of Owning a Valuable Commercialized Painting

Outshine your competitors at customer touchpoints.

Tell a painting story with characters, events, creating a special connection with the product.

Create a profound impression in the minds of customers.


 

Here is the story of three sisters, Đao, Le, Tuyet, daughters of an intellectual family from Huế in the 1920s, portrayed by two artists Đình Trung and Ngọc Trần from I-Creatives into painting masterpieces.

Painting is used in design in various ways.

Using painting images to create logos: A logo represents the brand of a business. A logo that uses beautiful and impressive painting images will make the business easily recognizable and memorable.

Utilizing painting elements such as fonts, colors, images, etc., will help create a consistent and professional brand image.

Using painting images in advertising gift publications helps businesses increase customer attention and effectively convey the brand message through the story of the painting.